So I managed to upset a couple of people last month when I ran a free promo on my novel Sker House. How can giving something away piss people off? Because in the run-up to the free promo, Sker House experienced some weird inexplicable sales spike. It happens. Not nearly often as I would like, but it happens. And the book sold a few copies at full price, $4.99/£3.99.
Then, the free promo kicked in.
Quite rightly, a few people (okay, one person) contacted me through Facebook and voiced their displeasure because they’d paid for something that was then made free days later. It’s probably fair to assume that if this one person felt cheated, others probably did too. I would. So maybe I should explain a couple of things.
Why do writers run free promos? Why do we work tirelessly for six months or more, then pay for artists to design our covers and editors to make us sound good, only to give the result away for free?
Because we are dumb, that’s why.
Not really. The simple truth is, we do it for exposure. Amazon uses magic algorithms to determine your book’s ranking. The higher your ranking, the more love Amazon will give your book, in the form of recommending it to potential readers and what-not. Of course, writers also want to attract new readers, in the hope that they’ll like our work and perhaps buy another of our books at some point. We hope this works by the same principal as a drug dealer giving away the first hit for free. It doesn’t work like that at all, but that’s what we hope.
And then there are the reviews. Indie writers like me can never get enough reviews. The good, the bad, and the indifferent. We love them all. Reviews sell books. Most of us would beg, steal, kill or maim for an honest review.
The Sker House free promo was probably the most successful promotion I’ve ever done. In four days it was downloaded a total of 1,012 times. It peaked at #14 in Amazon’s Top 100 free horror books, and #3 in it’s sub-category (occult). Judging by the habits certain other indie writers display, I’m pretty sure that practically qualifies it as an ‘Amazon bestseller.’ So in that respect, even though I gave away about four grand’s worth of free books, the promo was a resounding success. Yeah, I know the majority of people won’t read it. It’ll sit on their Kindle, phone, or computer unopened for all eternity with all the other free books they’ve collected. But if only 1% of the people who downloaded Sker House read it then left a review on Amazon, the exercise would be more than worth it.
Be special. Be the 1%!
Weirdly, immediately after the promotion ended, Sker House enjoyed another unprecedented spike and sold more copies in three days than it had at any time since it’s release. This is another benefit of running free promos. Your book stays ‘visible’ for a while before sinking without trace again. We’re not talking thousands of sales here, or even hundreds. The harsh truth is that for most indie writers, to sell double figures of one title in one day is considered an achievement. To do it two or three days running represents the height of success.
Anyway, back to Angry Reader, I explained the situation to her and I think I made amends. Now I feel bad for everyone else who might think I pulled a fast one on them and I want to make it right. So if you also bought Sker House at full price between August 1st and August 25th 2016, send me proof of purchase, and I’ll let you choose any of my other indie titles for free. How’s that? Are we good?