Craig, a journalism graduate trying desperately to get a foothold in a fading industry, is going nowhere fast. While searching for a project to occupy himself, he stumbles across a blog written by a girl called Kami about internet rituals – challenges undertaken by those seeking to make contact with ghosts or other supernatural entities.
Craig becomes obsessed, and when Kami suddenly disappears he goes in search of her. From there he is powerless to prevent his life spiralling out of control as he is drawn deeper and deeper into a dark, dangerous world where nothing is quite what it seems. A world populated not just by urban myths and hearsay, but by real-life killers.
He thinks he is in control, but nothing can be further from the truth.