The Stigma of Self-Promotion

Self-promotion is a huge part of being a writer in the technological age. It’s even more important if you’re self-published, because then you’re completely alone. If you don’t sell books, nobody else is going to do it on your behalf. But even if you have work traditionally published, you can’t expect the publisher to shoulder all the expense and responsibility of shifting books in a crowded market place. Especially small-to-medium sized publishers with limited resources.

I’ve noticed that when they sell the rights to a book, a novella, or even a short story, some writers just move on instead of doing a bit of promo to help the publisher shift copies. Don’t do that. Every bit of attention you can generate helps, while simultaneously raising your own profile and giving you something to shout about. So tweet the link a few times, write a promo post for your blog, share it in a few Facebook groups, mention it on your Insta timeline, in short, tell all your friends. You might even choose to invest in some paid promotion, which I investigated in depth before.

A lot of writers maintain blogs, and a lot of writers struggle for things to blog about. Writing a promo post about an anthology or other market that has accepted one of your stories is an easy win. You can even use the cover art to illustrate it. Throw in a few comments about where the idea for your story came from and some buying links and you have the makings of a decent, informative, entertaining post to keep things ticking over. Just try to be creative with it. Inform or entertain, rather than just telling everyone you have a new book out. Make a few jokes at your own expense, or share a few extracts or obscure facts you maybe unearthed while researching the book or story.

If you’re worried about being seen as needy, don’t be. You’re a writer, and you’ve achieved something. Be proud. If nobody else ever gets to hear about your achievement, what was the point?

If this really is a deal breaker for you, try shifting the focus onto other writers instead.

So happy to be rubbing shoulders with Stephen King, Joe Hill, and Dean Koontz in this brand new anthology from This Massive Publisher!

As if that would ever happen. It would make that antho the literary equivalent of Woodstock. But trust me, any other writers you credit, not to mention the publisher, will love you for it. Even the stellar names. It’s a great way to kick-start some cross-promotion, where other writers in your genre chip in give you some mentions, or at least the book you both contributed to. There’s no better way to take advantage of overlapping readerships. Over and above all that, if the publisher sees you are willing to make an effort on the promotional front they just might look at any future submissions of yours slightly more favourably. It’s all about networking and forging mutually beneficial relationships, so don’t neglect your responsibilities and leave all the hard work to other people.

About cmsaunders

I write stuff. Pretty much any stuff. My fiction and non-fiction has appeared in over a hundred publications worldwide and I have written over a dozen books which have been both traditionally and independently published. My first book, Into the Dragon's Lair – A Supernatural History of Wales was published back in 2003, and I've worked extensively in the freelance journalism industry, contributing features to numerous international publications including Fortean Times, Bizarre, Urban Ink, Loaded, Record Collector, Maxim, and a regular column to the Western Mail newspaper. I lived in China for over five years where I taught English during my search for enlightenment, before moving back to the UK in January 2013 to work as staff writer on Nuts magazine. Later, I was senior writer on Forever Sports magazine and associate editor at Coach magazine, before leaving to chance my arm in the world of pro freelance. In recent times I've devoted more time to dark fiction, my latest releases being Human Waste (Deviant Dolls Publications), Tethered (Terror Tract Publishing) and X4, my fourth anthology of short fiction. I also edit, copy write, proofread and ghost write, and drink far too much craft beer. View all posts by cmsaunders

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