Self-promotion is a huge part of being a writer in the technological age. It’s even more important if you’re self-published, because then you’re completely alone. If you don’t sell books, nobody else is going to do it on your behalf. But even if you have work traditionally published, you can’t expect the publisher to shoulder all the expense and responsibility of shifting books in a crowded market place. Especially small-to-medium sized publishers with limited resources.
I’ve noticed that when they sell the rights to a book, a novella, or even a short story, some writers just move on instead of doing a bit of promo to help the publisher shift copies. Don’t do that. Every bit of attention you can generate helps, while simultaneously raising your own profile and giving you something to shout about. So tweet the link a few times, write a promo post for your blog, share it in a few Facebook groups, mention it on your Insta timeline, in short, tell all your friends. You might even choose to invest in some paid promotion, which I investigated in depth before.
A lot of writers maintain blogs, and a lot of writers struggle for things to blog about. Writing a promo post about an anthology or other market that has accepted one of your stories is an easy win. You can even use the cover art to illustrate it. Throw in a few comments about where the idea for your story came from and some buying links and you have the makings of a decent, informative, entertaining post to keep things ticking over. Just try to be creative with it. Inform or entertain, rather than just telling everyone you have a new book out. Make a few jokes at your own expense, or share a few extracts or obscure facts you maybe unearthed while researching the book or story.
If you’re worried about being seen as needy, don’t be. You’re a writer, and you’ve achieved something. Be proud. If nobody else ever gets to hear about your achievement, what was the point?
If this really is a deal breaker for you, try shifting the focus onto other writers instead.
So happy to be rubbing shoulders with Stephen King, Joe Hill, and Dean Koontz in this brand new anthology from This Massive Publisher!
As if that would ever happen. It would make that antho the literary equivalent of Woodstock. But trust me, any other writers you credit, not to mention the publisher, will love you for it. Even the stellar names. It’s a great way to kick-start some cross-promotion, where other writers in your genre chip in give you some mentions, or at least the book you both contributed to. There’s no better way to take advantage of overlapping readerships. Over and above all that, if the publisher sees you are willing to make an effort on the promotional front they just might look at any future submissions of yours slightly more favourably. It’s all about networking and forging mutually beneficial relationships, so don’t neglect your responsibilities and leave all the hard work to other people.
cmsaunders 
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