Category Archives: Books

The Bookbub Experience

People have reported mixed experiences with the book marketing company Bookbub. There are both success stories and horror stories. For what it’s worth, I’m going to share mine.

First, a bit of background. Bookbub is a service which provides readers with free or heavily discounted books. Writers pay to have their books included in ‘Featured Deal’ email blastings which can reach hundreds of thousands of potential customers. The details vary, depending on the genre and package you select (which again varies according to your selected territories and size of discount you are offering).

Lots of other book promotion companies use a similar model, but with Bookbub being the biggest, it represents the best results. It’s also the most expensive. But most writers look at the fees as a necessary expense. You have to spend money to make money, right?|

To even qualify for a Featured Deal, your book also has to fulfill certain criteria like have a set number of reviews and a professionally-produced cover. It also has to undergo a quality check. It isn’t easy to be accepted. My book Sker House was rejected several times before finally being selected a few months ago. Upon acceptance, I chose my package, paid the exorbitant fee, and waited anxiously to see what would happen.

At first, things didn’t go to plan. It was entirely my fault. Long story short, when I dropped the price of Sker House to qualify for the Featured Deal I misjudged the currency conversion rates in the US, Canada and Australia, which resulted in the book not being the price I said it would be on the dates I said it would. Bookbub rightly pulled my promotion for not adhering to the rules. To their credit, they were great about it, and after I emailed them to explain my mistake and did a bit of begging, they reluctantly agreed to reschedule my promotion at no extra cost.

Phew.

As an indie writer with a dozen or so books out there, unless I do some kind of promotional activity, I consider myself lucky to sell a handful of books a day. I am under no illusions. I know a lot of writers sell more than me. Some sell less. You can imagine my surprise when I got up the morning my Featured Deal went out to Bookbub’s subscribers, checked my KDP account, and found Sker House had sold close to a hundred copies in just a few hours. Every time I hit ‘refresh’ it showed more sales. At its peak, I was probably selling around a book a minute. Sker House has done reasonably well since it came out. I did a successful blog tour to help it along, and it picked up some decent reviews. But nothing I’d done previously came close to this.

I logged into Author Central and checked my author ranking to find I was suddenly sitting pretty at number 71 in the ‘Most Popular Horror Writers’ category. By some strange twist of fate, I was also number 72, because Amazon evidently thought C.M. Saunders and Christian Saunders were two different people.

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The sales kept coming, and my alter-ego and I kept climbing the charts. Later that evening, a couple of hundred sales later, I peaked at numbers 37 and 38. I might have gone even higher. I like to think I took the Number one slot from some befuddled old bloke called Stephen King at some point whilst I slept.

Of course, it couldn’t last.

After the initial sales flurry subsided, Sker House continued selling in double digits for a few days afterwards. By then, it had gone back up to full price, so I received a higher royalty percentage. By my calculations, taking into account the reduced promotion price and the associated royalty percentage in each territory, I needed to shift around 800 downloads to cover my costs.

That’s a lot of books.

I didn’t really expect to sell that many, and I didn’t. At the final reckoning I got close, maxing out at just over 600, but there were other benefits. On average, my daily sales remain higher than they were before. Over the promotion period I also sold more copies of my other books than I usually do, which I didn’t factor in, and my KU ‘pages read’ went through the roof. I usually get several hundred a day, but since the promotion that has increased to several thousand and has remained consistent ever since. One day, I had over 7,000, probably my highest ever. Over a month later, and those numbers are still holding. I’m optimistic that all these sales and reads will translate into a couple of new reviews in the not too distant future. Also, my blog hits increased exponentially, more people have followed me on Twitter and my Facebook author page, and then there was the small matter of cracking Amazon’s Most Popular Horror Writer list for the first time. I feel like I’ve finally reached then next level.

So the all-important question everyone wants to know, did I make a shit load of money?

No. All things considered, I’ll probably just break even. But I certainly don’t regret doing it. Between the hundreds of sales, the extra exposure, and the thrill of it all, it was a worthy investment.

Long live Bookbub.

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Terrors Unimagined

I’m thrilled to announce that my latest short story, Lakeside Park, is included in the new anthology Terrors Unimagined, edited by Karen T. Newman and out now on Left Hand Press.

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Lakeside Park is an old-fashioned creature tale about a down-on-his-luck, ex-alcoholic custodian who agrees to take a job looking after a remote caravan park deep in the Welsh valleys during the winter.

Suffice to say he doesn’t get the anticipated peace and quiet.

About the book:

Far beyond what you can imagine lies a dreamscape full of the unexpected and the unexplainable. The supernatural, the paranormal, monsters, demons, magic, witches, and inconceivable horrors reside in a world of Terrors Unimagined.

An international cadre of authors, both new and experienced, lead you down a path to the other side of the unbelievable with stories unique and thought-provoking. This anthology of supernatural and horror-inspiring short stories drags us screaming into a world of creatures and nightmares undreamed of. Prepare to ponder your nights away.

Sleep is no longer an option.

Check out the trailer HERE

See HERE for full details and Table of Contents.

Incidentally, you can check out the rest of my fiction HERE.

 


Digital Horror Fiction, Volume I

I’m pleased to announce that my short story Roadkill is included in the new anthology Digital Horror Fiction, Volume I alongside a host of stellar names including Aaron Gudmunson, James Dorr, Gregory L. Norris and my fellow Deviant Doll, Renee ‘Twisted Bitch’ Miller.

Digital Horror Fiction

Roadkill was inspired by a feature I did for Nuts magazine back in the day about rogue ambulance crews in south America. They patrol the roads, listening in to police scanners, looking for accidents. Then they ferry the dead and injured to hospitals and pick up their payment. Of course, the system is wide open to manipulation, and makes a great backdrop for a horror story. I started thinking, what if, one day, a rogue ambulance crew picked up a casualty who really should be dead, but wasn’t? In fact, what if he flat-out refused to die?

And what if he had a score to settle?

It’s probably fair to assume that heads will roll.

I had a lot of fun writing this story. It probably represents one of my first shambling steps into splatterpunk. It’s a bit over the top but hey, it’s fiction! If it makes you crack a smile, as well as turn your stomach, then my work is done.

Roadkill has been previously published in the anthology Fading Light and was also included in my collection X2.


X3 is out now!

X3, my third collection of short fiction, is available now, featuring stories plucked from the pages of The Literary Hatchet, Siren’s Call, Morpheus Tales, Gore Magazine and several anthologies. It also includes two previously unpublished stories, extensive notes, and artwork by the award-winning Greg Chapman.

X3

Meet the airline passenger who makes an alarming discovery, the boy who takes on an evil troll, an ageing couple facing the apocalypse, a jaded music hack on the trail of the Next Big Thing, the gambler taking one last spin, and many more.

Full Contents: 

Introduction: The Final Curtain

Til Death do us Part

Gwraig Annwn

The Delectable Hearts

The Answer in Darkness

What Happened to Huw Silverthorne

What Happened Next

Altitude Sickness

Switchblade Sunday

Slots-a-Pain

The Elementals & I

Afterword

X3 is available exclusively in electronic formats NOW


X for Sale!

Yes, I said X. To help give X3, my third collection of short fiction, a little boost, the first two volumes are 0.99 each for a limited time. That’s less than half price. Or you could say they are two for the price of one. Whichever way you slice it, they are cheap. Links below.

X by CM Saunders (2) - High Res

This is what happens when you ‘wake up’ inside a dream, when the urban myth you heard turns out to be so much more, and when that hottie you pick up in a bar springs a terrible surprise. But what do you do when your wife gives birth to something not entirely human? When your past discretions come back to haunt you? Or when a serial killer moves in next door?

The first collection of horror and dark fiction from the critically acclaimed writer C.M. Saunders, including three previously unpublished stories, plus an introduction and extensive notes. Also features exclusive artwork by Greg Chapman.

US LINK

UK LINK

X2 by CM Saunders

The sequel to 2014’s successful X: A Collection of Horror features ten more slices of dark fiction from the blood-soaked pages of Fantastic Horror, Unspoken Water, Dark Valentine and several anthologies. Also includes two previously unpublished stories, extensive notes, and original artwork by Greg Chapman.

Meet the teacher who sees dead pupils, the ambulance crew who pick up a casualty who won’t die, and the childhood friends who spend the night in a haunted pub. Along the way you can meet a man who refuses to accept his wife’s death and goes to extreme lengths to keep the flame of love alive, the boy who just likes to watch you sleep, and maybe even pay a visit to an antique shop with a deadly secret. If you dare.

US LINK

UK LINK

I should mention that X SAMPLE is also 0.99. But that was 0.99 anyway, so there’s no big story there.

Finally, don’t forget the latest installment, X3 is available for pre-order now. And it’s 0.99 until release day on Friday 13th April. Then it goes up to £12.5 million.

X3

 


X3 – Cover Reveal

X3, my third collection of short fiction, is coming out next month. The first volume gathered together my early stories, most of which were published in the small press explosion of the late nineties, while the second covered the noughties. More info on those can be found here.

This third volume mainly includes stories which were published in various magazines, ezines and anthologies in 2012-2014, plus a couple of surprises. More details, and ToC to follow. In the meantime, I wanted to share the cover with you, designed once again by Greg Chapman who recently won a big HWA award. Congratulations, Greg!

And here it is:

X3

Impressive, eh?

X3 is available for pre-order now and is half-price for a very limited time, so get yours early. 😉


Where did that Human Waste come from?

I was going to use this post to explain a few things about my recent release Human Waste. In particular, I was going to clarify exactly what my intention was. It shouldn’t be necessary, but in this case it kinda is. I get that fucked up ending could throw a few people. They do say the best art is art you have to think about a little, but I wanted to make it crystal clear.

But then I realized I can’t pull it apart and lay it bare without dropping spoilers left and right. And if I do that, there would be no reason for anyone else to read it. The secret would be out. So rather than break it down for you, I’ll have to let you do that bit for yourselves and tell you why I wrote it instead.

Anyone who knows my fiction will know that I usually prefer to stay in the shadows. By that, I mean most of it is old-school. Traditional. Haunted houses, alternate realities, creepy ghosts, the odd dude going mental and not realizing it. You know, the usual stuff. I always tended to shy away from the more explicit, in-your-face kind of horror, the same way I used to shy away from writing explicit sex scenes.  Reading a lot of other authors, I came to realize that most of it was unnecessary. Schlock, gore and sex for the sake of schlock, gore and sex. Not much of it advanced the story very far, or added to it in any way, which is what I‘ve always been most invested in.

But I must admit there was always a small part of me that longed to get my freak on from time to time. I often put graphic scenes in my stories, only to have a change of heart and remove them afterwards. Then I saw a submission call from Blood Bound Books for an anthology called DOA 3, which actually invited writers to get freaky. As freaky as they could and then some. I let the shackles off and knocked out a story called Subject #270374 which is, admittedly, fucking gross, and afterwards I realised how much I enjoyed that walk on the wild side. I began to think I’d gone as far as I could with the ‘traditional’ horror route, and splatterpunk was my new vocation. At least for the time being.

I’d had a few ideas floating around for a while. I’ve always been interested in prepping and survivalism. Not just the practicalities of it all, but the ethos behind it, too. There are a lot of people getting ready for the end of the world, whether it be the result of a solar flare, a world war, a meteor strike, another ice age, a global financial meltdown, an alien invasion, or a zombie uprising. As well as getting ready for a mass extinction, I get the impression a lot of them are also getting ready to say, “Look! I told you so!”

When I finished Human Waste, I didn’t even bother submitting it to any publishers. I wanted to self-publish it. That way, I could maintain complete control. I am aware of the stigma often attached to self-published writers. We self-publish because our work isn’t strong enough to be traditionally published, right? Wrong. My first six books were traditionally published. I turned indie through choice, not necessity. I haven’t submitted a novels or novella to a traditional publisher since 2012. One bad experience too many . This way, I might get slightly fewer sales and less respect, but at least I know where the money is going.

For argument’s sake I’ve called Human Waste a short story, but at around 10,000 words it’s technically a novelette. Stories of this ‘middling’ length are notoriously hard to place, anyway. The bonus content was selected on a thematic basis. Til Death Do us Part is a short story revolving around a similar end of the world scenario originally published in Morpheus Tales magazine, while I also include a short extract from my recent novella No Man’s Land: Horror in the Trenches, which substituted WWI-era German soldiers for modern-day zombies. War is war, regardless of the arena it’s played out in, and to those fighting in the trenches it must surely have seemed like the end of the world.

human-waste RED

Human Waste: A Short Splatterpunk Story is available now via Deviant Doll Publications.

And why not check out a few stops on Human Waste Blog Tour?


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