Northshore are a new five-piece from North East England. One would imagine, somewhere on the coast. Their genre is difficult to pin down, but on this evidence generally leans toward melodic rock, a place where a traditional meaty twin-guitar and proper drum sound is tempered by some well-aimed pop sensibilities and held together with some classic hooks, big choruses and soaring vocals. Think Amber Pacific on steroids.
This is Northshore’s second EP, following 2017’s well-received Alternative Futures. Since that release they’ve been busy touring with everyone from Safeguard to Mallory Knox, which is what every self-respecting rock band should be doing, now more than ever. They are doing it the hard way, and for that alone they deserve all the plaudits they get. The accompanying press release says the entire EP was recorded in the singer’s flat, not that you’d realize as the whole thing is immaculately-produced and covered in a slick, professional sheen.
Released on 15th February and available for pre-order now, For What It’s Worth is a strong 6-track affair kicking off with the sublime Be Heard, a catchy song with crushing riff and a deep social message about mental health. Dependence, which seems to me to be more about love than bad habits, chugs along nicely but unremarkably, until the midway point when a rhythm guitar and cymbal breakdown gives it a whole new dimension. That’s a hallmark of a band maturing, as are the lyrics which don’t simply focus on lightweight party anthems but tackle a range of real-world problems from depression to relationship break-ups and the struggle to find one’s identity in an ever-shifting climate. The second single from the EP, Shedding Skin, a duet with YouTube sensation Christina Rotondo, is a decent tune but just doesn’t work for me. It treads some familiar ground but the main problem is that all-too often, the guest vocalist performs in an almost identical range to regular singer Ben Vickers. The two voices aim to complement each other rather than contrast, which probably would have been both more conventional and effective. Track three, which is the title track, lead single, and centrepiece of the EP, keep up the pace (check out the accompanying video here), before everything slows down a tad for Summer. In the beginning, anyway. The EP’s longest track clocking in at 5.28 is held back for last. Conspiracy is a definite slow-burner, but on repeated listens proves to be one of the highlights. All in all, this is another step in the right direction from a young band making all the right noises.
If you’re looking to discover some new rock, you could do a lot worse than give Northshore a shot. They deserve it.
Thanks to Helen Marvell @ Haulix for the preview.