Category Archives: Wales

Boss Blogs #1: Meet Me in the City Tonight

For many people, seeing Bruce Springsteen live, especially with the E Street Band, is akin to a religious experience. His epic three-hour plus live shows are the stuff of legend. The vast majority of artists have their carefully arranged 16-song set consisting of a smattering of tracks from their latest sub-par album, closing the show with a few hits from when they were more popular to send the crowd home happy. They play the same songs, in the same order, every night. Even their salutations are hollow. “Thank you (INSERT NAME OF LATEST STOP ON THE TOUR)! This has been the greatest night of our lives!”

Of course it has, pal.

Springsteen doesn’t just go through the motions. Every show, every note of every song, is shot through with energy, emotion and intensity. Virtually every night the set list is different. Sometimes there are minor tweaks, sometimes there a radical overhaul. He usually does something special, making it unique for those lucky enough to be in attendance. He might dust off a rare deep cut, a non-album track, a new arrangement of an old classic, or an unexpected cover. He has an extensive repertoire to draw from, and nothing is off-limits. After Prince died last year he played Purple Rain as a tribute, in London he played the Clash song Clampdown in homage to Joe Strummer, and in Australia he played the relatively obscure INXS track Don’t Change as a nod to Michael Hutchence. It wouldn’t be beyond the realms of possibility to witness him tackle a George Michael or Motorhead standard at some point. The first time he ever played in Wales on the Magic tour in 2008 he started the show with From Small Things (Big Things One Day Come), in reference to the size and stature of the country.

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I’m not as fanatical as some Springsteen aficionados. I’ve met people who have seen him live literally hundreds of times, making my six gigs in four countries over twenty years seem pretty fucking weak. Still, I do have some good stories. Like the time I was on a coach coming back from Rotterdam and French border police decided to take us in a room one-by-one and strip search us all. I’d never had that treatment before, so that was an experience. As was travelling all the way from Wales to Philadelphia for the reunion tour in 1999 only to arrive at the venue to find the show had been cancelled because of a hurricane. After being shut in the hotel bar for the night, we eventually got to see another show later in the week so the trip wasn’t completely wasted. Unlike me that night in the hotel bar. At the actual gig, my then-girlfriend went out for a cigarette halfway through the show and security wouldn’t let her back in, so she had to stand in a car park by herself in downtown Philly for two hours. No, I didn’t go out to find her. A man has to get his priorities right. Besides, I didn’t know what had happened until later. There were no mobiles in 1999.

Thinking about it, my Boss gigging history has been dogged by drama. I was also at the infamous Hyde Park gig in 2012, when the council pulled the plug in the middle of a historic duet with Paul McCartney. Hilariously, the Boss started the next gig in Dublin in the middle of Twist & Shout and had a fake policeman drag him from the stage at the end. The first time I ever saw the him live was as a starry-eyed 18-year old at Wembley Arena in 1992. By some fluke, my friend and I had great seats, just a few rows from the front. But probably my favourite ever Boss gig was at the San Siro, Milan in the summer of 2003. I’ve always thought the music spoke to me on some weirdly personal level, and that show seemed to prove it. I still worked in a factory in Wales at the time. I had a car, a steady girlfriend and a PlayStation. All the things that are supposed to make you content. But man, I was so fucking miserable. I was beginning to realize it’s a big world out there, and I was frustrated at only being allowed to experience a tiny part of it. My first book had just been released and, I knew big changes were coming in my life. He sang ‘Follow That Dream,’ a song he doesn’t do often, and it almost sent me over the edge. It certainly put things in perspective. I decided to roll the dice and risk everything to pursue a career in writing. Within a few months, I’d split up with my girlfriend, sold my car, laid my PlayStation to rest (which I still think is the biggest loss) and moved to Southampton to study journalism. Strange how things turn out. I look back on that San Siro gig as some kind of tipping point.

When Bruce & the E Street Band began this latest tour, they were playing The River album in it’s entirety from start to finish, then a handful of oldies at the end. Everyone knew it wouldn’t last. It was too rigid, too predictable. The handful of oldies at the end soon stretched to a dozen, then 15 or 16, and by the time he got to Europe the ‘whole album’ format had been discarded altogether in favour of a career-spanning mash-up. What’s even better is EVERY show is being recorded and released via his website. I used to collect live bootlegs. Over the year I amassed hundreds of them. I’ve always been aware that the studio albums, even taking into account the 4-CD retrospective set Tracks, only tell half the story. But they were expensive and the sound quality was hit or miss. Normally miss, to be fair. These new releases are absolutely flawless, and at $9.95 (MP3 format) for four hours of music, reasonably priced. There’s a bit of polishing and mixing going on, but if it enhances the sound quality I’m not against it like some purists are. Incidentally, if you want my opinion, I don’t think you can go far wrong by investing in the Washington National Park show.

After a few months off following the last US leg, the River tour found it’s way to Australia last month. Because, bizarrely, it’s summer there. And winds up next week in New Zealand. I’m envious of all you Australasians who were lucky enough to get tickets but I’m not that put out. I’ll just get the MP3s.

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The Bookshelf 2016

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Every year I keep a list of all the books I read, and post it here. Yep, that’s how anal I am about books. If you’re interested, you can find last year’s riveting instalment HERE. The weird thing is, these posts are usually among my most popular, which suggests that either my other posts are even more boring or perhaps I’m not the only one obsessed with books and lists.

As you can see, I tend to lean toward contemporary horror fiction, for obvious reasons, but I try to read widely. Promise. I love a good autobiography, the odd debauched rock tale, and the occasional peak into history. The only rule is I have to actually finish the book in order for it to qualify. So without further a-do, here is a complete list of the books I read in 2016.

The Mannequin by Darcy Coates (2014)

Welsh Murders Volume I (1770 – 1918) by Peter Fuller & Brian Knapp (1986)

Bazar of Bad Dreams by Stephen King (2015)

The Haunting of Blackwood house by Darcy Coates (2015)

Community by Graham Masterton (2012)

Death’s Sweet Echo by Maynard Sims (2015)

The Wind-up Toy by David Owain Hughes (2016)

Alfred Hitchcock & The Three Investigators: The Secret of Terror Castle by Robert Arthur, Jnr (1964)

Nails by Fiona Dodwell (2015)

Tales From the Lake 2 by various authors (2016)

The Supernatural Murders: Classic True Crime Stories, edited by Jonathan Goodman (1992)

Dead Harvest: A Collection of Dark Tales Vol I by Various (2013)

War Letters 1914-18, Vol I by Mark Tanner (2014)

Mind Fuck by Renee Miller (2016)

Rayhven House by Frank E. Bittinger (2016)

The Mothman Prophecies by John Keel (1975)

Pictures of You by T.J Alexian (2014)

Last Words by Jackson Lear (2016)

The Hidden by Fiona Dodwell (2016)

Auto-Rewind by Jason Arnopp (2015)

Bruce by Peter Ames Carlin (2012)

I Can Taste the Blood by Various Authors (2016)

The Scariest Reddit Stories by Hannah J Tidy (2016)

Mistrel Bed and Breakfast by Darcy Coates (2016)

The Films of Danny Dyer by Jonathan Sothcott & James Mullinger (2013)

Revival by Stephen King (2014)

Surviving the Evacuation, Book 1: London by Frank Tayell (2013)

The Christmas Spirit by Brian James Freeman (2016)


Dear London

This isn’t an easy letter to write. I think you know, things haven’t been right between us for a while now. I’m not sure they ever were. Don’t get me wrong, we had a lot of fun together. Those early days, when there was so much to discover and indulge in, were very special. So new new and exciting. For a while, I really thought you might be ‘the one.’ I thought I’d finally be able to settle down. But those feelings didn’t last. After a couple of years, all the little annoyances I used to find so charming started getting on my nerves. These days, I find it difficult just to be around you. Everything’s such hard work, and I derive so little pleasure from what we do together. It comes down to balance, I suppose. This relationship is all take and no give.

I would give you that time-honoured “It’s not you, it’s me,” line.

But that wouldn’t be fair, because it’s mostly you.

I know the score, okay? I know how things are. You are this rich, powerful, older woman and I’m just A.N. Other guy. I have to work my balls off to impress you and stay in your good graces. Do you have any idea how exhausting that is?

Didn’t think so. You act like I should be happy just to be here. To have the opportunity. But my best was never good enough. You have ridiculously high standards, and even higher demands. I know if I let my guard down for just a few moments, there’ll be a line of would-be suitors queuing around the block. Like vultures. Half the guys in the world want to get with you. That’s a lot of pressure. Plus, you go through my money like it was piss in the rain.

God, you make me feel like such a failure sometimes. On the other hand, you make me proud just to be with you. That’s the paradox of love. Anyway, enough waffling. The bottom line is our relationship is turning destructive, and it’s probably best I leave before someone gets hurt.

There, I said it.

Sorry to be so abrupt, but you broke my heart, London. At least three times, you cold, heartless bitch.

I know you are fucking other people, okay? You always were, and you always will. It’s just what you do. You don’t care. And why should you? You don’t owe me anything. You’re thinking, “You came to me, remember? Feel free to leave at any time.”

I also want to thank you. You taught me how to be humble, how to be strong, and how to grow. Along the way you taught me a few hard life lessons. But someone had to teach me, and I’m glad I learned from the best.

I’m not bitter. It hurts to know that you’re so ruthless and callous, but I get it. It’s not personal. And don’t worry, even though I knew all along you were using me I have no regrets, because I was using you, too. We were just having fun. I always knew it wouldn’t be long term. How could it? We both value our freedom and independence too much to make any kind of lasting commitment. Many better men (and women) than me have tried to have a relationship with you and failed.

Thinking about it, I suppose we were only ever fuck buddies. At first, there was only passion and lust. I wanted to do everything with you. But then, the spark died. The dream ended and reality bit down on us hard. We stopped going out as much, most of our ‘friends’ slipped away, and our sex life went down the toilet. When we did manage it, which wasn’t often, it was functional and mechanical. Like we were just going through the motions. Yeah, we’d blame things like work and family and the weather and whatever else. But the truth is, we just drifted apart. I know that you never gave all of yourself to me. There was always that part of you that you kept hidden. And no matter what I did, you were never going to reveal it to me. I could spend a lifetime trying and still not discover ‘the secret of you.’

Maybe I was the same way.

I admit, I haven’t exactly been faithful. There’s this other girl called China. I don’t understand half the things she says or does and she has these really strict parents who make things difficult, but she’s just so beautiful and exotic. Then there’s my mental ex, Wales. She was my first love, so I guess she’ll always be in my life. We went through too much together for me to ever really forget her, but we are so volatile together we fight like mad.

Anyway, goodbye, London. I don’t know where this journey will take me next, but I do hope we can stay in touch and who knows, maybe we can hook up again further down the road. The future is a place where anything is possible.

Take care of yourself, and stay beautiful.

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FM17 – First Play

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The wait is over. Nope, not the new season of the Walking Dead (shocking premier, by the way) I’m talking about the latest edition of the greatest manager sim in the world. Before we go any further, let’s address the big hulking elephant in the room. By their definition, a lot of these kinds of games get jaded and boring after a while. Sega games, the developers of Football Manager, put a great onus on keeping things as realistic as possible, and also take great delight in throwing the odd curve ball. The latest version of the game is probably the first computer game in the world to incorporate Brexit. Three possible scenarios are built into the gameplay involving varying levels of fuckery, and you have no option but to wait and accept your fate. You voted for it, you got it. The knowledge that the effects of Brexit loom large influence your decision-making right from the start. I was wary of being caught in a position somewhere down the line where half my squad would be unable to gain work permits, so immediately began focusing my efforts on scouting British, and in particular, Welsh players, as my chosen team was Cardiff City. I don’t know why because in all my years of playing this game I’ve never achieved anything with them, except the odd promotion. This is coming from a man who spent his university years making Carlisle United the undisputed kings of Europe. Finding good players within such a limited scope is a challenge. I kept having flashbacks to the time when City qualified for the Cup Winners Cup every year (courtesy of winning the Welsh Cup) then got royally spanked by the European elite because, on top of being a lower-division team, they were only permitted to play a handful of non-Welsh players.

A couple of new features are evident immediately: You are able to use a photo of yourself to generate your manager likeness (I look awful) and you are given a handy breakdown of your team’s strengths and weaknesses right off the bat. Other new additions include a medical department overhauled to include sports scientists, a revised contract system, and tweet displays helping you gauge how supporters feel about potential new signings and other developments. Innovative stuff. The gameplay, constantly improving, is smooth and hitch free. You might want to change to a darker skin, though. The light one can be hard on the eyes.

So, on to team-building. One of the most overlooked aspects of the game is the coaching and training set-up. I invariably have to fire at least one coach to make way for improvements, and the same goes for the scouts. My tip is to bring in specialist coaches for key areas (defence, attack, tactics) and draft in some scouts from different countries. They bring their knowledge with them.

The Cardiff squad circa 2016/17 is decidedly average. And with barely any room to manoeuvre in the wage budget and just £1.2m in the kitty, it’s going to be tough, especially with a glaring weakness between the sticks which needs to be addressed. £650k got me Adam Smith from Northampton Town. Admittedly not the biggest name, but an improvement on my existing goalkeeping options and plenty of potential and sell-on value. I also managed to draft in centre-back Yohan Tavares and defensive midfielder Diego Poyet on free transfers. That’s almost £6m worth of talent. Incidentally, a few other very good Championship-level players knocking around on frees at the start of the game are Jordan Spence (CB) Ivan Bandalovski (RB), Wiljan Pluim (CM), Roland Lamah (AM), Federico Macheda (ST) and Ivan Bolado (ST).

To raise some capital and make room in the squad I sold Bruno Manga to Sassuolo for £4m. That was a gamble, Manga was one of my better players, but he was on massive wages and in the last year of his contract so the transfer made financial sense. Besides, he wasn’t THAT good and Tavares is a more than adequate replacement. I also shipped-out squad players Kadeem Harris and Lee Peltier for a combined £600k, sent loanee Ben Amos back to Bolton, and loaned out a bunch of youngsters. With some money in the bank I was able to splash out on a marquee signing. Enter Raphael Holzhauser. What do you mean ‘who?’ He’s a 23-year old central midfielder available for about £1.7m from Austria Vienna. There are cheaper options around in his position and my squad was already reasonably strong in that area with Joe Ralls, Emyr Hughes, and Aron Gunnarsson, but Holzhauser’s passing and dead ball ability made him an attractive option.

I started with a 4-4-1-1 formation, and had an undefeated pre-season leading into the Championship fixtures. I scraped a win at Birmingham in the first game then knocked Newport County out of the EFL Cup, but scoring goals was proving a problem. I only managed two in the first five games, not enough for a board who demanded ‘attacking football.’ After that I switched to a 4-2-3-1 with two deep holding midfielders, and promptly lost 6-2 at Norwich. Thrashed Preston 4-1 in the next game, though, and at least the games were less turgid. Then, disaster struck. Rickie Lambert, my talismanic top scorer with eight goals in ten games, broke his foot. I have a lot of strikers on my books. Problem is, none of them are any good. Marouane Chamakh is decent, but he threw his toys out when I refused to play him every game so I banished him to the reserves where he ran out his contract which, luckily, expired in January. That left me with limited options, and results suffered accordingly. I did manage to pick up enough points to be in 6th place mid-way through the season, which was better than expected.

I spent a bit of time scouting Europe for the answer to my goalscoring problems, and the January transfer window gave me an opportunity to put my plans into action. In came Danish international striker Marcus Pedersen and Hungarian winger Lucacs Bole for a combined £600k. Pretty good business, even if I do say so myself. I also picked up Marius Lundemo on a free as a replacement for Lex Immers who I sold to PAOK for £1.1m. He just wasn’t cutting it and at 31 his value was only going to depreciate. Rickie Lambert was also back from injury so I was optimistic of pushing for a play-off place. However, it wasn’t to be, and my team capitulated in the last third of the season, winning only one game out of the last 12, finishing in 13th position with 60 points. My top scorer was Anthony Pilkington, a midfielder, with 12, and perhaps the only positive was Emyr Hughes winning Championship Goal of the Season. Apart from that, the biggest shock of the season was Sam Allardyce finding gainful employment again at Everton.

On that showing, I was a bit surprised to be offered a new contract, with the modest proviso of finishing in the top half of the table. The board also handed me an £8 million transfer kitty, which was nice of them. The main issue at Cardiff was the fact that there were too many average players on the books. My weekly wage bill was well in excess of £440k a week, so the first thing I had to do was trim the squad with the aim of sacrificing quantity for quality. Out went Joe Bennett, Tom Adeyami, Stuart O’Keefe, Raphael Holzauser, Deli Oshilaja, Idriss Saidi and nine youth/U23 players. My biggest signing was Welsh international left-back Paul Dummett from Newcastle for £2.7 million, and young centre-back Alfie Mawson, who was a steel at £1 million from Swansea, the signing given extra bite as I would be playing the Jacks in the Championship following their relegation from the Premier League (yay!). My only other cash signing was Romanian striker Denis Alibec (600k for a £3.5 million player), while midfielders Jota (valued at over £9 million) and Yasir Kasim (2.6m) came in on frees to fill out the squad.

I cruised through pre-season, then got decent results in my first few fixtures, replicating the achievements of the previous season. But then, the moment the transfer window closed, came the first murmurings of dissent. The team started complaining about ‘broken promises,’ specifically, that I hadn’t strengthened the team. But I had! Okay, it was missing Gareth Bale or Lionel Messi, but the squad I built had 13 full internationals, for fuck’s sake. AND Peter Whittingham and Sean Morrison. The grumblers didn’t seem to realize that if I’d signed more players, their own places in the team would come under threat. Some people just don’t think. With the dressing room in disarray, straight defeats to Hull, Wolves, Villa and Leeds followed, and before I knew it I was in the relegation zone. I’m still in a job, for now. But only because I’ve been afraid to play any more games for the past two days. I know I’m probably getting sacked in the morning. I won’t even keep my job long enough to experience the Brexit shenanigans. Sigh.

Nobody said being a football manager is easy.

Football Manager 17 is out November 4.

Thanks to Sega Games for the sneak preview.


The Halloween Sale!

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Being your typical horror nut, I absolutely love Halloween. I love it so much, I’m going to give you a special gift. Not only that, but I’m giving it to you early. Five times, baby. From now until 1st November, all my indie titles are 0.99. I’m also open to offers for my body, my soul, and an Iron Maiden Number of the Beast limited edition 7″ red vinyl, but let’s start with the books.

The sale means you can pick up a novel, two novellas, and two short story collections for less than a fiver, including the Top Ten Amazon bestseller Sker House and my new release No Man’s Land: Horror in the Trenches. Details and links below. So in the immortal words of David Coverdale, If you want it, come an’ get it.

No Man’s Land: Horror in the Trenches

The Somme Offensive, 1916. Harry Doyle is a young, overawed British infantryman struggling to come to terms with the insanity of war. His main objective is staying alive, and getting back home to his family in one piece. But his hopes begin to diminish when he realises the full extent of the misery and destruction around him. And the German war machine isn’t the only thing he has to worry about. Something else is preying on his friends and comrades in the trenches, picking them off one by one. Something no amount of military training can prepare him for.

Proceeds from this book will be donated to the Help for Heroes foundation.

This book contains descriptions of graphic violence and is not suitable for minors.

UK LINK

US LINK

Sker House

Dale and Lucy are two students with a fascination in the supernatural. One weekend, they travel to Sker House, South Wales, a private residence with a macabre history which has recently been converted into a seaside inn. They plan to write an article for their university magazine about a supposed haunting, but when they arrive, they meet a landlord who seems to have a lot to hide. Soon, it becomes apparent that all is not well at Sker House. An air of oppression hangs over it, while misery, tragedy and ill-fortune are commonplace. Gradually, it becomes clear that the true depth of the mystery goes far beyond a mere historical haunting. This is a place where bad things happen, and evil lurks.

Little by little Dale and Lucy fall under Sker’s dark spell, and as they begin to unravel the mysteries of the past, they realize that nothing stays buried forever. Welcome to Sker House, a place where past and present collide.

UK LINK

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Out of Time

Joe Dawson is a struggling 41-year old writer battling a serious case of writer’s block. When he travels to Wales in a last-ditch attempt to reignite his career, he finds himself staying at a mysterious seaside hotel, where nothing is quite what it seems. As the secrets of his past finally catch up with him, Joe is thrust into a life or death situation where his every action could have terrible consequences.

UK LINK

US LINK

X: A Collection of Horror

This is what happens when you ‘wake up’ inside a dream, when the urban myth you heard turns out to be so much more, and when that hottie you pick up in a bar springs a terrible surprise. But what do you do when your wife gives birth to something not entirely human? When your past discretions come back to haunt you? Or when a serial killer moves in next door?

The first collection of horror and dark fiction from C.M. Saunders, including three previously unpublished stories, plus an introduction and extensive notes. Also features exclusive artwork by Greg Chapman.

Table of Contents: Introduction: That’s Entertainment, A Thin Disguise, A Hell of my Own Creation, Monkey Man, The Awful Truth, Mr. C, Fame / Infamy: A Deconstruction, Another False Dawn, The Night Everything Changed, The Devil & Jim Rosenthal, Club Culture, Afterword

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X2: Another Collection of Horror

The sequel to 2014’s successful X: A Collection of Horror features ten more slices of dark fiction from the blood-soaked pages of Fantastic Horror, Unspoken Water, Dark Valentine and several anthologies. Also includes two previously unpublished stories, extensive notes, and original artwork by Greg Chapman.

Meet the teacher who sees dead pupils, the ambulance crew who pick up a casualty who won’t die, and the childhood friends who spend the night in a haunted pub. Along the way you can meet a man who refuses to accept his wife’s death and goes to extreme lengths to keep the flame of love alive, the boy who just likes to watch you sleep, and maybe even pay a visit to an antique shop with a deadly secret. If you dare.

Table of Contents: Little Dead Girl, Curiosities, Intruder, The Night Visitor, Hero of the Day, Embracing Solitude, Treat Night, Handsome Jack, Tiny Little Vampires (Flash Version), Roadkill, Afterword

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US LINK

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An Unlikely Welsh Folk Hero

When people think of Welsh folk heroes, Twm Sion Cati and Owain Glyndwr invariably spring to mind, and rightly so. Not many people mention Will Cefn-Coch. In fact, I’d never heard of him myself until I recently read a book about Welsh murders. But his story is deserving of a much wider audience.

Until November 1868, plain old William Richards was an ordinary 28-year old bloke living a simple life in Cardiganshire. Times were hard in those days. There was a glaring gap between rich and poor, and lots of countryside folk took to poaching to feed their families. There simply wasn’t enough to eat, especially in winter. Although still technically a crime, most people considered sneaking onto privately-owned land to fish or hunt game a necessary evil. Except the rich landowners, obviously, who employed gamekeepers to combat the problem. These guys were not looked upon with much fondness by the locals, in much the same way I imagine Community Support Officers are these days.

One night, Will Richards (aka Will Cefn-Coch, that being the name of the village he was from) and two of his mates illegally ventured onto the estate of Trawscoed, the property of the Earl of Lisburne, to go hunting. Unbeknownst to them, gamekeepers were lying in wait. The gamekeepers, who were unarmed, tried to chase off the transgressors. The story goes that whilst running away, Will stopped and levelled his gun at them on three separate occasions. Each time, the gamekeepers begged for their lives, Will relented, ran off again, and the chase was back on. Eventually, a particularly determined gamekeeper caught up with one of the poachers and wrestled him to the ground. By this time Will had had enough, and shot the gamekeeper dead.

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One of the poachers was apprehended and prosecuted, while Will made his getaway and melted into the community. Some sources say he was held in quite high esteem by some of the locals, who sympathised with the fact that all he had been trying to do was feed his family. There was a lot of resentment against the upper classes. The locals hid and fed him, while the authorities alerted every port and city in the country and put a £100 reward on his head (over £8,000 in ‘today’s’ money). A tidy sum, because now it wasn’t just poaching Will was guilty of, it was murder. He was on the run for months, going from house to house and farm to farm, always on the move. He had a few close shaves, but always managed to evade capture with a little help from his friends.

Eventually however, the net began closing in. If he was caught, Will knew he faced death by hanging, so drastic measures were called for. Wary of using transport he walked (yes, walked) to Liverpool, where he put the most audacious part of his plan into action. The authorities were on the lookout for a man fitting his description, so he disguised himself as a woman, complete with heavy make-up. It is likely he drew inspiration for this from the Rebecca Riots thirty years previously, when farmers dressed in drag and attacked toll gates placed on Welsh roads in protest against unfair taxation. In any case, Will must have made a convincing femme fatale, because he succeeded in boarding a ship bound for America and somehow made it all the way to Ohio, where he met and married an Irish immigrant and lived a long and prosperous life.


Sker House and the Angry Reader

So I managed to upset a couple of people last month when I ran a free promo on my novel Sker House. How can giving something away piss people off? Because in the run-up to the free promo, Sker House experienced some weird inexplicable sales spike. It happens. Not nearly often as I would like, but it happens. And the book sold a few copies at full price, $4.99/£3.99.

Then, the free promo kicked in.

Quite rightly, a few people (okay, one person) contacted me through Facebook and voiced their displeasure because they’d paid for something that was then made free days later. It’s probably fair to assume that if this one person felt cheated, others probably did too. I would. So maybe I should explain a couple of things.

Why do writers run free promos? Why do we work tirelessly for six months or more, then pay for artists to design our covers and editors to make us sound good, only to give the result away for free?

Because we are dumb, that’s why.

Not really. The simple truth is, we do it for exposure. Amazon uses magic algorithms to determine your book’s ranking. The higher your ranking, the more love  Amazon will give your book, in the form of recommending it to potential readers and what-not. Of course, writers also want to attract new readers, in the hope that they’ll like our work and perhaps buy another of our books at some point. We hope this works by the same principal as a drug dealer giving away the first hit for free. It doesn’t work like that at all, but that’s what we hope.

And then there are the reviews. Indie writers like me can never get enough reviews. The good, the bad, and the indifferent. We love them all. Reviews sell books. Most of us would beg, steal, kill or maim for an honest review.

The Sker House free promo was probably the most successful promotion I’ve ever done. In four days it was downloaded a total of 1,012 times. It peaked at #14 in Amazon’s Top 100 free horror books, and #3 in it’s sub-category (occult). Judging by the habits certain other indie writers display, I’m pretty sure that practically qualifies it as an ‘Amazon bestseller.’ So in that respect, even though I gave away about four grand’s worth of free books, the promo was a resounding success. Yeah, I know the majority of people won’t read it. It’ll sit on their Kindle, phone, or computer unopened for all eternity with all the other free books they’ve collected. But if only 1% of the people who downloaded Sker House read it then left a review on Amazon, the exercise would be more than worth it.

Be special. Be the 1%!

Weirdly, immediately after the promotion ended, Sker House enjoyed another unprecedented spike and sold more copies in three days than it had at any time since it’s release. This is another benefit of running free promos. Your book stays ‘visible’ for a while before sinking without trace again. We’re not talking thousands of sales here, or even hundreds. The harsh truth is that for most indie writers, to sell double figures of one title in one day is considered an achievement. To do it two or three days running represents the height of success.

Anyway, back to Angry Reader, I explained the situation to her and I think I made amends. Now I feel bad for everyone else who might think I pulled a fast one on them and I want to make it right. So if you also bought Sker House at full price between August 1st and August 25th 2016, send me proof of purchase, and I’ll let you choose any of my other indie titles for free. How’s that? Are we good?

Good.


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