X3 by C.M. Saunders

Thanks so much, William. I’m glad you like the book!

Book Review Village

X3

Genre – Horror/Anthology

Pages – 58

Publication Info – April 13, 2018

Format – Digital

Stars – ⭐⭐⭐⭐⭐

A few months ago I read ‘100 Word Horrors: An Anthology of Horror Drabbles’  by Various Authors. C. M. Saunders was one of those authors. So, when he contacted me and asked if I’d be interested in reading his latest collection ‘X3’ the third collection in the series of short stories I was more than happy to take a look. 10 well rounded, imaginative, creepy, dark tales emerged from the pages to scare, titillate, tantalize and terrorize. One tale was actually marked by evil by being 666 words long…a very nice mixture of stories from trolls under the bridge, to Welsh mythology. A quick but deadly read. Very much recommend and enjoyed this collection. I look forward to ready more of C.M. Saunders very soon.

From the back cover: “The third collection…

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The Bookbub Experience

People have reported mixed experiences with the book marketing company Bookbub. There are both success stories and horror stories. For what it’s worth, I’m going to share mine.

First, a bit of background. Bookbub is a service which provides readers with free or heavily discounted books. Writers pay to have their books included in ‘Featured Deal’ email blastings which can reach hundreds of thousands of potential customers. The details vary, depending on the genre and package you select (which again varies according to your selected territories and size of discount you are offering).

Lots of other book promotion companies use a similar model, but with Bookbub being the biggest, it represents the best results. It’s also the most expensive. But most writers look at the fees as a necessary expense. You have to spend money to make money, right?|

To even qualify for a Featured Deal, your book also has to fulfill certain criteria like have a set number of reviews and a professionally-produced cover. It also has to undergo a quality check. It isn’t easy to be accepted. My book Sker House was rejected several times before finally being selected a few months ago. Upon acceptance, I chose my package, paid the exorbitant fee, and waited anxiously to see what would happen.

At first, things didn’t go to plan. It was entirely my fault. Long story short, when I dropped the price of Sker House to qualify for the Featured Deal I misjudged the currency conversion rates in the US, Canada and Australia, which resulted in the book not being the price I said it would be on the dates I said it would. Bookbub rightly pulled my promotion for not adhering to the rules. To their credit, they were great about it, and after I emailed them to explain my mistake and did a bit of begging, they reluctantly agreed to reschedule my promotion at no extra cost.

Phew.

As an indie writer with a dozen or so books out there, unless I do some kind of promotional activity, I consider myself lucky to sell a handful of books a day. I am under no illusions. I know a lot of writers sell more than me. Some sell less. You can imagine my surprise when I got up the morning my Featured Deal went out to Bookbub’s subscribers, checked my KDP account, and found Sker House had sold close to a hundred copies in just a few hours. Every time I hit ‘refresh’ it showed more sales. At its peak, I was probably selling around a book a minute. Sker House has done reasonably well since it came out. I did a successful blog tour to help it along, and it picked up some decent reviews. But nothing I’d done previously came close to this.

I logged into Author Central and checked my author ranking to find I was suddenly sitting pretty at number 71 in the ‘Most Popular Horror Writers’ category. By some strange twist of fate, I was also number 72, because Amazon evidently thought C.M. Saunders and Christian Saunders were two different people.

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The sales kept coming, and my alter-ego and I kept climbing the charts. Later that evening, a couple of hundred sales later, I peaked at numbers 37 and 38. I might have gone even higher. I like to think I took the Number one slot from some befuddled old bloke called Stephen King at some point whilst I slept.

Of course, it couldn’t last.

After the initial sales flurry subsided, Sker House continued selling in double digits for a few days afterwards. By then, it had gone back up to full price, so I received a higher royalty percentage. By my calculations, taking into account the reduced promotion price and the associated royalty percentage in each territory, I needed to shift around 800 downloads to cover my costs.

That’s a lot of books.

I didn’t really expect to sell that many, and I didn’t. At the final reckoning I got close, maxing out at just over 600, but there were other benefits. On average, my daily sales remain higher than they were before. Over the promotion period I also sold more copies of my other books than I usually do, which I didn’t factor in, and my KU ‘pages read’ went through the roof. I usually get several hundred a day, but since the promotion that has increased to several thousand and has remained consistent ever since. One day, I had over 7,000, probably my highest ever. Over a month later, and those numbers are still holding. I’m optimistic that all these sales and reads will translate into a couple of new reviews in the not too distant future. Also, my blog hits increased exponentially, more people have followed me on Twitter and my Facebook author page, and then there was the small matter of cracking Amazon’s Most Popular Horror Writer list for the first time. I feel like I’ve finally reached then next level.

So the all-important question everyone wants to know, did I make a shit load of money?

No. All things considered, I’ll probably just break even. But I certainly don’t regret doing it. Between the hundreds of sales, the extra exposure, and the thrill of it all, it was a worthy investment.

Long live Bookbub.

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Terrors Unimagined

I’m thrilled to announce that my latest short story, Lakeside Park, is included in the new anthology Terrors Unimagined, edited by Karen T. Newman and out now on Left Hand Press.

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Lakeside Park is an old-fashioned creature tale about a down-on-his-luck, ex-alcoholic custodian who agrees to take a job looking after a remote caravan park deep in the Welsh valleys during the winter.

Suffice to say he doesn’t get the anticipated peace and quiet.

About the book:

Far beyond what you can imagine lies a dreamscape full of the unexpected and the unexplainable. The supernatural, the paranormal, monsters, demons, magic, witches, and inconceivable horrors reside in a world of Terrors Unimagined.

An international cadre of authors, both new and experienced, lead you down a path to the other side of the unbelievable with stories unique and thought-provoking. This anthology of supernatural and horror-inspiring short stories drags us screaming into a world of creatures and nightmares undreamed of. Prepare to ponder your nights away.

Sleep is no longer an option.

Check out the trailer HERE

See HERE for full details and Table of Contents.

Incidentally, you can check out the rest of my fiction HERE.

 


What Are You Reading?

So I asked some friends to name their favourite book. I had no idea it would go so badly…

Deviant Dolls

Christian had this idea that you guys might enjoy knowing a few of our favorite things. Maybe he was wrong, but we’re going to tell you anyway. This week, let’s all share our favorite book. Yes, he expects us to narrow it down to just ONE. Sigh.

Christian: For me, this is almost impossible to answer. But I guess that’s the fun in trying. Of all the books I have ever read, probably the one that had the most lasting impact was Luke Reinhart’s Dice Man. It’s about a guy who gets sick of making decisions in life, so decides to literally roll a dice and leave everything to fate. It’s enlightening, and inspirational. I read it when I was at university, so I probably particularly impressionable. I even spent a few weeks living the dice life in Spain. It was an unforgettable time of personal growth. And beer.

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RetView #12 – Ringu

Title: Ringu (Ring)

Year of Release: 1998

Director: Hideo Nakata

Length: 95 mins

Starring: Nanako Matsushima, Hiroyuki Sanada, Rikiya Otaka, Yuko Takeuchi, Hitomi Sato

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It would be a huge generalization to say that I love them all because like anything else, the genre can be a bit hit n’ miss. But I’ve spoken at length before about my fondness for Japanese horror movies. Ringu (the original version of the Ring, followed in 2002 by a big-budget and hugely successful American remake) is quite possibly the king of J-Horror. It’s without doubt the movie responsible for sparking a western fascination with Asian horror movies which was mined extensively over the next decade or so with varying degrees of success. Think Pulse, the Grudge and Dark Water, all of which were remade for western audiences.

It wouldn’t be an exaggeration to suggest that until Ringu burst onto the screens in all its grainy glory, western horror cinema was going through a notoriously bad time. We were still bogged down in the deranged serial killer/slasher genre, which was getting decidedly old by then. There are only so many cheap scares and bloody, increasingly imaginative kills an audience can tolerate before they get desensitized to the whole thing. We wanted something new. Something that wasn’t the same as everything else. Then came Ringu.

The film begins innocuously enough, giving barely a hint of the edge-of-the-seat creepiness to follow. Two cutesy teenaged girls, Masami (Sato) and Tomoko (Takeuchi) are messing around in an apartment and discussing a cursed videotape which supposedly kills its victims after they receive a phone call seven days after watching it, when one of them confesses to watching just such a strange tape a week earlier. Then the phone rings. Some time later, reporter Reiko Asakawa (Matsushima) learns that her niece Tomoko (Yup, thadda one) and three of her friends died under mysterious circumstances, and sets about investigating. The trail leads to a cabin in the Izu area of Japan. There, she finds an unlabelled video tape. Obviously, she watches it, thereby starting off a trail of events which might just be the death of her. She enlists the help of her ex-husband (Sanada) and together they attempt to break the spell and avoid Reiko’s imminent fate. More than two decades on, that unforgettable scene where Sadako the ghost girl climbs out of a well (and then through a television screen) remains one of the simplest yet most evocative slices of cinematic history ever committed to, er, videotape? Though many have tried to replicate the effect, it has never been emulated.

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Adapted from the 1991 novel Ring by Koji Suzuki who, in turn, based the story on an urban myth , the movie has long been noted as examining Japan’s obsession with the clash between tradition and modernity. This is only one of the many subtexts critics have pointed to, another popular one being that ghost girl Sadako is a model for the modern woman and how independence conflicts with the traditional core values of motherhood. Whether you agree with any of that or not, it’s clear that Ringu is an extraordinarily complex film that works on many levels. It is a visually stunning piece of work, so heavily steeped in Japanese culture that as a westerner it’s practically impossible to grasp all the subtleties. It draws on many aspects of history, folklore, and even theatre, to create a mash-up that is much more about fostering a pervasive sense of dread rather than going for cheap jump scares. Much was made at the time about Sadako’s jerky, twisty, hauntingly deliberate movements. These were actually based on a kind of interpretive Japanese dance called Butoh, which became popular after the Second World War. Even Sadako’s classic look is no accident, having been based on a specific species of ghost called the yūrei, which invariably feature stark white faces, long black hair, and white kimonos. The reason yūrei appear this way is because that’s how Japanese women looked when they were buried.

In fact, everything about Ringu was designed to creep the viewer out. One way it achieved this was through use of a technique called ‘Ma,’ where sound effects and musical scores are deliberately punctuated with sequences of rapid pauses or even long, drawn-out silences. This was another way the film differentiates itself significantly from Western films. While Western horror uses sound to let the audience know how they should be feeling, J-Horror (and Ringu specifically), uses Ma as a way to keep the audience thrown off balance. This is just one reason the Guardian named it the 12th Best Horror Film of all Time. By the way, you can watch it in its entirety (with English subtitles) HERE.

Trivia Corner:

In what proved to be a shrewd and innovative move at the time, both Ringu and its sequel Rasen (not to be confused with Ring 2), were released in Japan on the same day, January 31st 1998. Both films had different writers and directors, yet shared many of the same cast members. Shrewd and innovative this may have been, but successful it wasn’t as Ringu was an international hit and Rasen a comparative flop.


For the Love?

There’s a worrying trend developing whereby publishers (often individuals who just call themselves publishers, with about as much market knowledge as a used condom) snap up stories, compile them into ezines or anthologies, and put them on the market hoping to make a fast buck. They don’t pay contributors, instead calling themselves ‘For The Love (FTL),’ or ‘exposure’ markets. It’s nothing new, but that doesn’t make it any easier to swallow. There’s been a debate going on over the viability of these markets since forever, the main argument in the ‘for’ column being that they provide platforms for emerging writers to break through. That may be true, but only because more established writers don’t work for free.

Generally speaking, there are two distinct forms of FTL market. The first is where the publisher invites submissions, edits and compiles the stories, sorts out a cover, then distributes a finished product in the form of a website, ezine, or anthology, free to the public. This is a true ‘FTL’ market. Everyone works for free; the writers, the editor, the artists, using the publication as a platform to showcase their work. This is perfectly acceptable.

Then there is the dark side.

Other publishers invite submissions, edits and compiles the stories, sorts out a cover, then distributes a finished product in the form of a website, ezine, or anthology, CHARGES the public money for it and keeps the profits. They don’t pay the writers, or the artists, and what’s more, where possible they charge for ad space, thereby creating two revenue streams (sales and ads) whilst incorporating virtually non-existent overheads and operating costs.

The publisher, who is also usually the editor, maintains he or she invests a lot of time in the project and should be compensated. That is true. But what about compensating the contributors who also invest a lot of time in their work? And make it possible for them to make their cut? Not only do writers invest their time, but also money in the form of materials, hardware, software, electricity, etc. It actually costs money to write and submit. The ‘exposure’ guff doesn’t cover it. Would you ask a workman to your house, ask him to build you a wall, which you then charged people to look at, and when the workman asks for payment (or at least a cut of the profits) you say, “Well, didn’t you enjoy building it?”

I don’t think so. Not unless you want a punch in the face. The same principal should be applied here. Otherwise, you are effectively profiteering. The publisher will probably maintain that they can’t afford to pay contributors. But in that case, the project isn’t economically viable and shouldn’t even have left the ground. Would you start building that wall if you couldn’t afford to buy the bricks?

Of course, there is a wicked little sting in the tail here. These non-paying markets rarely attract writers of the calibre required to shift large amounts of product, because a lot of these writers have been around a while, quietly building their reputations, and know their worth. They put their hearts and souls into their work, and aren’t about to give it away for free (apart for the odd charity contribution), and stand by while someone else makes money off them. Therefore, the only people who contribute to these publications are writers ‘on the way up.’

This isn’t a judgement of their quality. They might be, and probably are, very capable writers. The problem is they are yet to build an audience, so very few prospective readers know who they are. This doesn’t sell books. Obviously, submitting to FTL markets is part of the process of building that audience, but it does nothing for sales in the short term. Publications need a few big hitters in order to sell copies. But if you don’t pay, you won’t get those big hitters and you won’t sell many copies.

Catch 22.

Of course, you can flip that equation on its head and say that if a publication offered contributors even token payment, the quality of submissions would increase and so would sales. From there, the more money you offer, the better standard of writers would contribute and consequently, the more copies you sell. The more copies you sell, the more you can pay contributors, and so on. This might be a very simplistic way of looking at it, but why can’t it work? If only more people recognized that you get what you pay for, we would all be better off.

This post was first published on the Deviant Dolls website.

And don’t forget, you don’t always have to start at the beginning!


You Don’t Always Have to Start at the Beginning.

You may wonder why I don’t post more about writing and/or publishing. After all, I’ve been doing this a long time. Well, the answer to that is that I jealously guard any knowledge and information I’ve gleaned on my journey and file it away for my own personal use. Find your own knowledge and information!

I’m kidding.

Kind of.

I have written about some aspects of writing on this blog before, most recently writer’s block and indie publishing and do so occasionally for various publications like Writer’s Weekly and Funds for Writers. But thinking about it, the reason I don’t do it more is because writing is such a subjective topic that it’s very difficult to impart any actual bona fide wisdom. What works for you, might not work for anyone else. I can give an opinion, sure. Maybe even an informed opinion. But at the end of the day, it’s still just an opinion, and as the saying goes, opinions are like assholes. Everybody has one. You like the way yours smells, but everyone else’s stinks.

Anyway, from an altruistic point of view, I probably should blog more about writing and publishing in the hope that someone somewhere might take something from it. So today I’d like to address what I see as one of many rookie errors, and that is the assumption that when writing a story, a novel, a novella, or even a feature or article, you have to start at the beginning and work diligently through to the end.

It’s bullshit.

That’s right. You can start in the middle if you want. Fuck it. If you have a killer final scene, write that first then work backwards. Obviously, I don’t mean write the words backwards. I’ve never tried it, but I imagine that would not only be ridiculously taxing, but satanic as fuck. Plus, editors won’t appreciate it.

Moving on…

It genuinely amazes me how many people start a writing project full of optimism and the very best of intentions, only to grind to a shuddering halt for some reason, abandon the project, then just moan about how hard it was instead. It’s easy to blame writer’s block but c’mon, you know that’s just an excuse. My advice is, if you are struggling with a particular scene, or have some plot issues to work through, or have plain hit the wall, just pick up the story at a later point (on the other side of said wall) and continue from there. When it’s finished nobody will even notice, much less care.

For example, imagine you are writing a murder mystery and the victim has just been found dead in the kitchen with their own intestines stuffed in their mouth. Maybe you aren’t sure about the order of events leading up to the murder, or the weapon used, or what day of the week it was, or even who the killer is. Maybe you can’t decide on the time frame, motive, or any number of other technicalities. Don’t sweat it, just let the story hang there for a while and move to another section. Believe me, sooner or later things will fall into place.

Personally, I often start short stories with little more than a single scene in my head, then I write around the scene. If I’m lucky, I’ll have several semi-related scenes floating around. Then it’s just a matter of stitching them together. Sometimes the initial scene doesn’t even make a final cut. It’s there as kind of a sign post or marker, and when it has served its purpose I might pull it and throw it away, or use it in another story.

How you write is up to you. That’s the beauty of it. You are the master, and the page is your domain. Own it. The important thing is the end result. The story. How you arrive at the destination is irrelevant. You don’t always have to follow convention, and you certainly don’t always have to start at the beginning.

This post first appeared on the Deviant Dolls website.


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