Tag Archives: Amazon

The Bookbub Experience

People have reported mixed experiences with the book marketing company Bookbub. There are both success stories and horror stories. For what it’s worth, I’m going to share mine.

First, a bit of background. Bookbub is a service which provides readers with free or heavily discounted books. Writers pay to have their books included in ‘Featured Deal’ email blastings which can reach hundreds of thousands of potential customers. The details vary, depending on the genre and package you select (which again varies according to your selected territories and size of discount you are offering).

Lots of other book promotion companies use a similar model, but with Bookbub being the biggest, it represents the best results. It’s also the most expensive. But most writers look at the fees as a necessary expense. You have to spend money to make money, right?|

To even qualify for a Featured Deal, your book also has to fulfill certain criteria like have a set number of reviews and a professionally-produced cover. It also has to undergo a quality check. It isn’t easy to be accepted. My book Sker House was rejected several times before finally being selected a few months ago. Upon acceptance, I chose my package, paid the exorbitant fee, and waited anxiously to see what would happen.

At first, things didn’t go to plan. It was entirely my fault. Long story short, when I dropped the price of Sker House to qualify for the Featured Deal I misjudged the currency conversion rates in the US, Canada and Australia, which resulted in the book not being the price I said it would be on the dates I said it would. Bookbub rightly pulled my promotion for not adhering to the rules. To their credit, they were great about it, and after I emailed them to explain my mistake and did a bit of begging, they reluctantly agreed to reschedule my promotion at no extra cost.

Phew.

As an indie writer with a dozen or so books out there, unless I do some kind of promotional activity, I consider myself lucky to sell a handful of books a day. I am under no illusions. I know a lot of writers sell more than me. Some sell less. You can imagine my surprise when I got up the morning my Featured Deal went out to Bookbub’s subscribers, checked my KDP account, and found Sker House had sold close to a hundred copies in just a few hours. Every time I hit ‘refresh’ it showed more sales. At its peak, I was probably selling around a book a minute. Sker House has done reasonably well since it came out. I did a successful blog tour to help it along, and it picked up some decent reviews. But nothing I’d done previously came close to this.

I logged into Author Central and checked my author ranking to find I was suddenly sitting pretty at number 71 in the ‘Most Popular Horror Writers’ category. By some strange twist of fate, I was also number 72, because Amazon evidently thought C.M. Saunders and Christian Saunders were two different people.

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The sales kept coming, and my alter-ego and I kept climbing the charts. Later that evening, a couple of hundred sales later, I peaked at numbers 37 and 38. I might have gone even higher. I like to think I took the Number one slot from some befuddled old bloke called Stephen King at some point whilst I slept.

Of course, it couldn’t last.

After the initial sales flurry subsided, Sker House continued selling in double digits for a few days afterwards. By then, it had gone back up to full price, so I received a higher royalty percentage. By my calculations, taking into account the reduced promotion price and the associated royalty percentage in each territory, I needed to shift around 800 downloads to cover my costs.

That’s a lot of books.

I didn’t really expect to sell that many, and I didn’t. At the final reckoning I got close, maxing out at just over 600, but there were other benefits. On average, my daily sales remain higher than they were before. Over the promotion period I also sold more copies of my other books than I usually do, which I didn’t factor in, and my KU ‘pages read’ went through the roof. I usually get several hundred a day, but since the promotion that has increased to several thousand and has remained consistent ever since. One day, I had over 7,000, probably my highest ever. Over a month later, and those numbers are still holding. I’m optimistic that all these sales and reads will translate into a couple of new reviews in the not too distant future. Also, my blog hits increased exponentially, more people have followed me on Twitter and my Facebook author page, and then there was the small matter of cracking Amazon’s Most Popular Horror Writer list for the first time. I feel like I’ve finally reached then next level.

So the all-important question everyone wants to know, did I make a shit load of money?

No. All things considered, I’ll probably just break even. But I certainly don’t regret doing it. Between the hundreds of sales, the extra exposure, and the thrill of it all, it was a worthy investment.

Long live Bookbub.

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X3 is out now!

X3, my third collection of short fiction, is available now, featuring stories plucked from the pages of The Literary Hatchet, Siren’s Call, Morpheus Tales, Gore Magazine and several anthologies. It also includes two previously unpublished stories, extensive notes, and artwork by the award-winning Greg Chapman.

X3

Meet the airline passenger who makes an alarming discovery, the boy who takes on an evil troll, an ageing couple facing the apocalypse, a jaded music hack on the trail of the Next Big Thing, the gambler taking one last spin, and many more.

Full Contents: 

Introduction: The Final Curtain

Til Death do us Part

Gwraig Annwn

The Delectable Hearts

The Answer in Darkness

What Happened to Huw Silverthorne

What Happened Next

Altitude Sickness

Switchblade Sunday

Slots-a-Pain

The Elementals & I

Afterword

X3 is available exclusively in electronic formats NOW


X for Sale!

Yes, I said X. To help give X3, my third collection of short fiction, a little boost, the first two volumes are 0.99 each for a limited time. That’s less than half price. Or you could say they are two for the price of one. Whichever way you slice it, they are cheap. Links below.

X by CM Saunders (2) - High Res

This is what happens when you ‘wake up’ inside a dream, when the urban myth you heard turns out to be so much more, and when that hottie you pick up in a bar springs a terrible surprise. But what do you do when your wife gives birth to something not entirely human? When your past discretions come back to haunt you? Or when a serial killer moves in next door?

The first collection of horror and dark fiction from the critically acclaimed writer C.M. Saunders, including three previously unpublished stories, plus an introduction and extensive notes. Also features exclusive artwork by Greg Chapman.

US LINK

UK LINK

X2 by CM Saunders

The sequel to 2014’s successful X: A Collection of Horror features ten more slices of dark fiction from the blood-soaked pages of Fantastic Horror, Unspoken Water, Dark Valentine and several anthologies. Also includes two previously unpublished stories, extensive notes, and original artwork by Greg Chapman.

Meet the teacher who sees dead pupils, the ambulance crew who pick up a casualty who won’t die, and the childhood friends who spend the night in a haunted pub. Along the way you can meet a man who refuses to accept his wife’s death and goes to extreme lengths to keep the flame of love alive, the boy who just likes to watch you sleep, and maybe even pay a visit to an antique shop with a deadly secret. If you dare.

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I should mention that X SAMPLE is also 0.99. But that was 0.99 anyway, so there’s no big story there.

Finally, don’t forget the latest installment, X3 is available for pre-order now. And it’s 0.99 until release day on Friday 13th April. Then it goes up to £12.5 million.

X3

 


Human Waste

My latest release, Human Waste: A Short Splatterpunk Story, is available exclusively on ebook now from Deviant Dolls Publications

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Dan Pallister is a survivalist and a prepper. Much to the chagrin of the people around him, he’s been surviving and preparing since childhood. He just didn’t know what for. When he wakes up one morning to find the world outside his flat overrun with bloodthirsty zombies it all becomes clear, and despite the fall of civilisation, he can’t wait to get started. He just needs to stock up on supplies from the local supermarket first.

But is everything what it seems?

Bonus Content:

Til death do us Part (short story)

No Man’s Land: Horror in the Trenches (exclusive extract)

WARNING: This book contains descriptions of graphic violence and/or sex, and is not suitable for children.

UK Link

US Link


Human Waste – Cover Reveal

Greetings horror fiends! My next release, Human Waste, will be arriving on the 5th October. More details to follow, but for now I wanted to give you a sneak peek at the awesome cover art produced by the inimitable Greg Chapman.

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Impressive, right?

Human Waste: A Short Splatterpunk Story, is available for pre-order now at the special discounted price of 99p. After its release it will return to normal price.


Inside Apartment 14F

My latest novella, Apartment 14F: An Oriental Ghost Story (Uncut), just came out. As the title suggests, it’s a partially re-written and expanded version of an earlier release. The original came out on Damnation Books eight years ago, and truth be told I was never really happy with it. By the time the publisher was absorbed by another company and consequently vanished off the face of the earth a few years later, our contract had expired and all rights reverted back to me. That meant, the story was free for me to do what I wanted with, and I felt a remix was in order.

So here we are.

I wrote the original version of Apartment 14F: An Oriental Ghost Story in January/February 2009, when I was living in the industrial city of Tianjin, northern China. Tianjin is like a Chinese Middlesbrough, only with much harsher winters. Yep, it really is that bad. I’d spent the year before in Beijing, where Apartment 14F is set, and had moved to Tianjin to be closer to my then-girlfriend. Obviously, the moment I moved there she dumped me for another dude, leaving me alone and heartbroken doing a job I hated (teaching English at a primary school) in a freezing cold foreign country far too close to Russia with no friends.

Like most teachers, during the Spring Festival period I had a long holiday. It was too cold to go out for any other reason than buying supplies and Chinese TV is a bit shit, so I decided to do something constructive. Though I’d had a few short stories published in the small press when that was a thing years earlier, I’d taken a long sabbatical from writing fiction to focus on feature writing for magazines (the money is better) and was just beginning to get back into the fiction side of things. To me, it’s always been more of a labour of love. I consider any money I make from it a bonus, but it’s so time-consuming and energy-sapping that I feel I have to justify it somehow.

 There’s a different skill-set involved when writing fiction. It’s a bit like opening a door into your mind, and I’m not always entirely sure I want people to see what’s in there. Subconsciously or otherwise, you write about some pretty personal shit. There’s a lot of my early-China experience in Apartment 14F. The sense of isolation, feeling like an imposter, or an alien, feeling strangely detached as lots of weird shit goes on around you. It all added to the loneliness and simmering resentment.

Apartment 14F: An Oriental Ghost Story started life as a short story called When Eyes Lie (Did I mention how bitter I was about the girlfriend thing?). I submitted it to Damnation Books, who were then a new start-up and had just put out a submission call. They loved it, but said it was too short and could do with being bulked up. It was good advice. There was a lot more I wanted to say, and I’d rushed through the short story. At over 17,000 words, the second version was almost twice as long as the original.

I’d hate to bite the hand that used to feed (they didn’t feed me much, but a little) but over time Damnation Books developed something of a reputation for being difficult to work with. I heard a lot of horror stories from other writers, and not the good kind. It’s not my place to air other people’s dirty washing. If you are interested, you can Google it. All the negativity came later. At the time, like most writers, I was just happy that someone liked my work enough to publish it.

In the case of Apartment 14F, there were a few things they wanted me to change. It’s not that I’m precious. I’m always open to suggestions from editors. It’s their job. But I don’t like making wholescale changes on the whim of someone who’s probably spent barely a few minutes skimming my manuscript, whereas I’d been working on it for months. I could have argued my case, but if you argue too much you get a reputation for being difficult and the publisher is liable to pull the plug on your book. I learned a long time ago to choose my battles. Some things are worth fighting for, and some things just aren’t.

Two key scenes came from different dreams I had. I had a lot of weird dreams when I was in China. Still do. It’s a fucking trippy place . The first dream I worked into the story is the hair in the bed scene. If you read it, you’ll know the part I mean. The second was the fortune teller with the inventive way of telling your fortune. That was one creepy nocturnal escapade, and luckily for me, the creepiness translated well to the page. I just described it as best as I could remember. The feelings, the sensations, the thoughts that ran through my head. That one scene has probably provoked more discussion than anything else I’ve written. Discounting the time I did an assignment for the sadly departed Nuts magazine and had the pleasure of telling the world what Lucy Pinder’s tits thought of the Southampton FC back four. But that was a different kind of writing in a different world.

Apart from being forced into making changes to the story, the other sticking points I had with Damnation Books were the amount of promotion they did for the book (none) and the price they set. Both the paperback and the ebook were on sale for over $7, that’s a lot for a novella-length work by someone you’ve never heard of.

Despite being overpriced, on it’s initial release Apartment 14F: An Oriental Ghost Story did extremely well. When Damnation Books imploded a couple of years later, it was still second in their all-time bestseller list. Okay, I know it’s not like being on the New York Times Bestseller list, but it means something to me. DB released A LOT of books. But like I said, I never really felt comfortable with it. I turned a corner with my writing not long afterwards. Must have been the 10,000-hour rule in effect. I went from being a part time writer to a full-time writer, and started doing a lot more fiction as a kind of release from the day job.

Whenever I went back and read the original version of Apartment 14F, some parts made me cringe. I think I have much more insight now. I lived in china another four years after I wrote the original story. I also like to think I’ve improved a lot as a writer since then, and maybe now I can finally do the idea I had back in ’09 justice. It also has a snazzy new cover…

14f

As an extra little sweetener, I’m also including a bonus short story, Little Dead Girl, which was first published in a short-lived publication called Unspoken Water (2011) and later in X2: Another Collection of Horror (2015). It’s a story written in a similar vein, ironically based on another deeply disturbing dream I had whilst living in the Middle Kingdom, and also featuring a teacher on the verge of a nervous breakdown as the lead character. You could probably say they are set in the same spooky-ass far eastern universe. The two stories kinda compliment each other well, I think.

This is an edited version of an essay which appears in Apartment 14F: An Oriental Ghost Story (Uncut). Available now on Amazon:

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Apartment 14F – Collected Reviews

I recently released a new, updated and uncut version of my novella Apartment 14F: An Oriental Ghost Story. Here is a selection of reviews of the first release.

“Christian takes you by the hand and drags you deep into a world that most of us will never experience and then thrusts you headlong into a mystery we are never sure will be solved. The climax is a twisted view of love and needs unsatisfied, which leaves you wanting to keep the light on. The surrealism within this story is something I haven’t personally experienced in literature since H.P. Lovecraft and Algernon Blackwood.”

– J.F. Taylor, The Monsters Next Door

“In this short story the author tries to illustrate what most humans are afraid of. We fear death and at times we are afraid of dying alone. Saunders also points out a belief of many, that when we die there is another side whether it’s good or bad. The author also great job does in showcasing the Chinese culture and their beliefs and traditions.”

– The Horror press

“Saunders has written a frightening tale full of thrills, chills and unabashed terror ready for avid horror readers to devour. The author shows amazing depth and realism supported by interesting and well developed characters as well as a plot that will require a night light after reading. You might also want to consider checking under the bed. For anyone interested in a chilling tale Apartment 14F: An Oriental Ghost Story is the way to go.”

-Bitten By Books

“Saunders needs to be credited for doing a professional and credible job in this short novella. His portrayal of China and its culture is top-notch.”

-Blood of the Muse

“I thoroughly enjoyed  Apartment 14F. It was a much more melancholy tale than I had expected going in, considering it was a ghost story. But this is not a bad thing. You won’t find any horrific slice’n dice special effects in this graceful and intelligently told tale; instead you will experience a story dripping with atmosphere, loaded with tension and just enough foreshadowing to shock you with its surprise ending.”

-Mark Edward Hall, author of the Haunting of Sam Cabot, The Lost Village, The Blue light series and others

“I liked that Saunders brought a little more depth to the classic Asian horror story. In a lot of Asian fiction, the story gets lost in translation, so the unfamiliar Westerner doesn’t see the whole cultural picture. Saunders kept the story clear and comprehensible.”

-Swamp Dweller Book reviews

“I quite liked Saunders’ writing – there is a slightly sarcastic sense of humour throughout, as well as a sort of modernity (one exposition scene is done through Facebook. It’s kinda cool. The future is now!) and real-ness. He doesn’t bull-shit around with unnecessarily complex weirdness, rather, the writing is straight and to the point, and the story is punctuated by some cool and accurate comments.”

-Sketchy Sketch Blog of Horror

“The way C.M. Saunders has written this book is pretty spectacular. I could almost feel myself in Apartment 14F.. The story gave me goosebumps and tears in my eyes. I give this book a 5 star review. Brilliant.”

-Amazon reviewer

“I first saw this book as a recommend in a magazine. I hadn’t read a book for a while and being a horror story fanatic, I was instantly intrigued by the write up. I read the whole book over 2 days. Quite an original story line, and for once I couldn’t double guess the ending! Well done. With a twist in the tale, I would even liken the style of writing to the master James Herbert.”

-Amazon reviewer

“ANYONE WHO LOVES ASIAN HORROR, NEEDS TO READ THIS BOOK!!! EXCELLENT!!”

-Amazon reviewer

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UK LINK

US LINK


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