Title: The Blair Witch Project
Year of Release: 1999
Director: Daniel Myrick & Eduardo Sanchez
Length: 81 minutes
Starring: Heather Donahue, Michael C. Williams, Joshua Leonard.
Unless you’ve been living under a rock for the past twenty-one years (yep, that long) you must have heard a lot about this month’s #RetView entry. Among other things, The Blair Witch Project has been labelled a cult classic and credited with both exposing the world to viral marketing and ushering in the now loved and equally-loathed Found Footage genre. Personally, I’m in the former camp. Like I’ve said before, I fucking love a good Found Footage flick. The whole point of this series is to watch old(ish) films through a new lens, to see how they (or other things) have changed. Sometimes it’s useful to have a whole new set of eyes to look through, too. The first time I saw this movie was with my then-girlfriend in Wales. The second time I saw this film, over two decades later, was with a different girlfriend in a different country, who knew very little about The Blair Witch Project and the impact it made. The effect was remarkable. While it was by no means the first movie to use the found footage technique, it was the first to expose the general public to what was then a largely experimental form.
You’re probably familiar with the premise. But in case you’re not, The Blair Witch Project tells the story of a trio of student film makers who head off into the woods to investigate a local legend. Smart move. It won’t surprise you to find out that they all disappeared, leaving behind their equipment. The footage in the movie, showing the spooky events leading up to the disappearances, was supposedly discovered a year later.
I don’t know how many people reading this can remember the pre-internet world. Probably not many. Before websites and social media platforms dominated our lives as they do now, us horror buffs got most of our news and information from magazines and newspapers. The internet was there, obviously, but still in its infancy and ripe to be exploited. When it was released in 1999, the world was feverishly prepping for the Y2K bug which would apparently wipe out life as we knew it. It was a weird time. In that paranoid, twitchy climate, The Blair Witch Project rode a wave of publicity based on the fact that at first, most people didn’t know if the footage used in the movie was actually real or not. Rumours and speculation, both online and in the press (fuelled by the fact that the actors all used their real names rather than those of characters adding yet more ambiguity and realism) were rife. Artisan, the company that bought the rights to the film, allegedly spread false rumours about the actors’ demise, and deliberately failed to quash online speculation. Just the thing that makes a marketing department smile. It was one of those rare moments in cinematic history where the planets align and a little indie film destined for obscurity goes global. In this case, raking in over $248 million from a budget of just $60,000 (some sources say the true figure was closer to $25,000) proving that miracles really do happen, even in Hollywood.
Truth be told, Myrick and Sanchez squeezed an awful lot out of that $60,000. The then-innovative shooting style meant that they could get away with a lot that would be noticeable in a conventional film, but this is still remarkable in its simplicity if nothing else. It was spliced together from 20 hours of raw footage taken over eight days in Maryland, and much of the dialogue was improvised on the spot. Rumour has it that they wanted have the Animals’ ‘We Gotta Get Out of this Place’ playing on the car stereo at the beginning, but had to veto the plan when they realized that they couldn’t afford the rights.
Even now, when you’re fully aware that most of the hype was just that, you can’t fail to be impressed. The acting is superb and there are some genuinely jumpy moments. Just for the record my second viewing companion, who was completely oblivious to all the hype, agreed. I tried convincing her the footage was authentic, and she almost believed me for a while. But people who grew up with the internet are much more savvy and less easily fooled. Regardless, The Blair Witch Project is a modern classic. If you’ve already seen it, I urge you to watch it again. Preferably with someone who hasn’t. And if you haven’t seen it, what are you waiting for? Go discover the legend.
Trivia Corner:
In one notorious scene, the teeth Amanda who, incidentally, is now a medicinal marijuana grower, found in the twigs were actual human teeth, supplied by Eduardo Sanchez’s dentist, and the hair belongs to Josh.
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