The Stigma of Self-Promotion

Self-promotion is a huge part of being a writer in the technological age. It’s even more important if you’re self-published, because then you’re completely alone. If you don’t sell books, nobody else is going to do it on your behalf. But even if you have work traditionally published, you can’t expect the publisher to shoulder all the expense and responsibility of shifting books in a crowded market place. Especially small-to-medium sized publishers with limited resources.

I’ve noticed that when they sell the rights to a book, a novella, or even a short story, some writers just move on instead of doing a bit of promo to help the publisher shift copies. Don’t do that. Every bit of attention you can generate helps, while simultaneously raising your own profile and giving you something to shout about. So tweet the link a few times, write a promo post for your blog, share it in a few Facebook groups, mention it on your Insta timeline, in short, tell all your friends. You might even choose to invest in some paid promotion, which I investigated in depth before.

A lot of writers maintain blogs, and a lot of writers struggle for things to blog about. Writing a promo post about an anthology or other market that has accepted one of your stories is an easy win. You can even use the cover art to illustrate it. Throw in a few comments about where the idea for your story came from and some buying links and you have the makings of a decent, informative, entertaining post to keep things ticking over. Just try to be creative with it. Inform or entertain, rather than just telling everyone you have a new book out. Make a few jokes at your own expense, or share a few extracts or obscure facts you maybe unearthed while researching the book or story.

If you’re worried about being seen as needy, don’t be. You’re a writer, and you’ve achieved something. Be proud. If nobody else ever gets to hear about your achievement, what was the point?

If this really is a deal breaker for you, try shifting the focus onto other writers instead.

So happy to be rubbing shoulders with Stephen King, Joe Hill, and Dean Koontz in this brand new anthology from This Massive Publisher!

As if that would ever happen. It would make that antho the literary equivalent of Woodstock. But trust me, any other writers you credit, not to mention the publisher, will love you for it. Even the stellar names. It’s a great way to kick-start some cross-promotion, where other writers in your genre chip in give you some mentions, or at least the book you both contributed to. There’s no better way to take advantage of overlapping readerships. Over and above all that, if the publisher sees you are willing to make an effort on the promotional front they just might look at any future submissions of yours slightly more favourably. It’s all about networking and forging mutually beneficial relationships, so don’t neglect your responsibilities and leave all the hard work to other people.

The Promotion Experiment

Like most hybrid or indie writers, the most difficult things for me is making sales. Writing is the easy part. They say you have to spend money to make money, so for the past three or four months I’ve been doing an experiment; instead of spending all my spare dosh on booze and kebabs (can’t go out in the midst of a global pandemic anyway) I decided to put all the money I make from writing during that period back into writing. Or more specifically, into marketing and promotion.

As you may be aware, there hundreds of promo sites and services out there and most of them cost money. Bookbub is the undisputed king, which I wrote about before, but as far as the multitude of others are concerned, it’s hard to know which ones are truly worth the money they charge and which aren’t. Hence this little experiment. There is little scientific basis behind it. I didn’t do a ton of research, I just looked around to see how much various promo sites cost and what people were saying about them, and tried a few. I’m going to be completely honest and transparent with my figures, so don’t laugh. Believe me, I’m well aware that some people out there sell more books me.

It’s a sad fact that one way to grab new readers is to get on your knees and beg them to read your work for free. Though it’s not really free for them, they’re still giving up their time and energy. Giving away free books is a controversial marketing technique in itself. Some writers feel it devalues the product, and makes things worse for everybody in the long run. If readers get used to being given free books, why would they ever bother buying another book again?

I can see their point, but in my experience giving away freebies has been hugely beneficial. To clarify, I’m talking about free Kindle promos here which run for a limited time, one to five days, rather than permafrees or books given away on newsletter sign-up. For starters, people who would never normally read my books are given the opportunity to check them out, and if they like my stuff it might encourage them to pick up another one and pay for it. They might even leave a review somewhere. Plus, an increase in downloads, free or otherwise, improves your author ranking and skews various algorithms in your favour, all of which adds to your visibility. For obvious reasons, if you’re going to run a free promo on one of your books you’re better off making it one of a series, or at least having a healthy back catalogue.

CONFESSION: I also write rip-roaringly, thigh-slappingly funny travel books under a super secret pseudonym. It’s difficult to promote something when you can’t even put your own name to it, so because THAT GUY had a new release a while back (book 3 in a series), I thought I’d invest the lion’s share of my budget into giving him a little boost. The Fussy Librarian is one of the better-known services but they aren’t cheap, and some strategizing is required to make it worthwhile. The series is about China, so to capitalize on the Western media coverage I scheduled the promotion to run during Chinese New Year. I made the first book in the main series free, left book two up at normal price (1.99) and put book three up for pre-order at a reduced 0.99. Then I paid a whopping $48 for a spot on the FL site and in their ‘non-fiction’ newsletter blast, and waited to see what would happen.

By the way, spots in different FL newsletters have different prices, related to the amount of subscribers each one has. But if you’re a first-time user, you can input the code 10OFF at check-out to get $10 off the regular price, which for me knocked the fee down to $38. Not to put too fine a point on it, the results were incredible. On the day of the promotion, my book was downloaded 1016 times, and a further 258 times over the next few days. Okay, the pessimists might say that all I succeeded in doing was give away over £2500 worth of books. But if only 1% of those who downloaded it leaves a review or even just a rating (optimistic, I know) I’ll be more than happy. In addition, during the same time period the second book in the series sold a dozen copies and I picked up six pre-orders for the third which off-set the cost somewhat.

Verdict: Hit

EreaderIQ have a list of requirements almost as long as your arm. Novellas and collections are ‘unlikely’ to be accepted, your books should have at least five reviews and should be free or deeply discounted. A place in their email blasting in the ‘horror’ category which, according to the site, reaches 9,500 subscribers, costs $10 (other categories have different rates). I put my recently reissued and revamped novel Sker House forward for this, which was duly accepted. The day of the listing it sold 9 copies, and the day after it sold another 3. Not bad. But because I had to discount the book so much, I made a slight loss on my investment.

Verdict: Partial Hit

Readfreely are less particular. $6 (gold level, again there are different options) buys your book a spot in their newsletter and promotion across their social media platforms. It’s difficult to quantify how big their reach is, but as they have less than 4,000 Twitter followers, which is a great indicator, I’m guessing it isn’t great. I put X4, my latest collection, forward for this one at it’s regular price of £1.99 (though I said it was being discounted from 3.99. Shoot me). X4 sold one solitary copy on the designated date, which sucks, but over the next few days sales of my other X books increased and I sold several of each, which may or may not be related. I’m not convinced either way.

Verdict: Miss

Because this is one of the most cost-effective options, I repeated the process with one of my pseudonym’s rip-roaringly, thigh-slappingly funny travel books. The results were similar.

Verdict: Miss

There are two connected sites, Freebooksy and Bargain Booksy. One is for free books, and the other, surprise surprise, is for bargain (reduced) books. I opted for the latter, and paid $25 to have X4 included in an email blast to 77,000 subscribers. On the day of promotion, X4 sold a dozen copies and, mirroring the pattern in the last promo, my other x books also benefitted from a sales bump and sold another dozen or so between them.

Verdict: Hit

The last, and most recent thing I tried was Amazon ads. I’m a complete novice at this. You need an effing degree in economics and marketing just to work out which key words to use. Like most things it’s a case of trial and error. Basically, you set a daily budget, choose your settings, and are then billed per click. I set a budget of $5 per day for 5 consecutive days on my psuedonym’s latest release, which resulted in just five clicks at a total cost of about $3.40 and no sales. Then I ran a similar promo on X4 with a higher budget over a longer period of time and got similar results but for a bigger outlay (around $18). It was at this pint I realized I must either be doing something wrong or Amazon ads, like Facebook ads, were a complete waste of time. I hear stories about people making a killing from Amazon ads. I might try it again at some point in the future after I learn more about it but for the time being, I think I’ll lay off them.

Verdict: Miss

So, all things considered, it was a mixed bag of results. I must admit that in the back of my mind I’d hoped all this effort would at least give my Amazon ranking a lasting boost. But the moment I stopped actively promoting, my sales virtually flatlined. Turns out worthwhile promotion of any kind is expensive, but if you don’t promote you don’t get any sales and you throw money down the drain anyway. There are, of course, reasonably effective ways of marketing your work for free using social media and cross-promotion, if you have the time and the energy. Maybe I’ll write another post about that at some point. In the meantime, I hope other indie writers, who may be as confused and bewildered as me, can get a few pointers from this post. It all boils down to doing your research, knowing your target market, and choosing the right places to invest based on your budget and readership.

I think.

2020 in Review

Well, that was a weird year, wasn’t it? It started with a worldwide pandemic and flooding on an almost biblical-scale, and then just got progressively worse. These are scary, worrying times. Nothing like this has ever happened before. Not in my lifetime, anyway. At least it’s not boring. I always tell my students that only boring people get bored. You just have to make things happen, instead of sitting around waiting. Me, I spent a lot of time watching Starsky & Hutch and TJ Hooker repeats on the Sony Channel and listening to Dangerous Summer. Whatever keeps you sane, right? I also read a lot of books, which you can find a list of here.

At the beginning of the year I wrote a couple of new short stories, including Down the Plughole which I based on my student days in a grimy houseshare in Southampton, and an x-rated shocker called Painted Nails about a junkie who wakes up with a foreign body embedded in his cock. I also bashed out a rare sci-fi tale called Down to Earth and a couple of new drabbles (100-word stories). I’ll hopefully find homes for them later this year. On the subject of drabbles, Louie’s Room was included in 100 Word Horrors 4 at the turn of the year. That meant I was lucky enough to have stories in each of the first four volumes of the series.

Being locked down so much, I did a ton of promo. My Twitter audience grew by about 20% to around 8,600, and the ‘likes’ on my Facebook author page swelled. That stuff is important to prospective employers, agents and publishers. I also scheduled a year’s worth of blog posts. My RetView series is continuing to grow in popularity. Check out the most recent entry, Megan is Missing (2011).

Elsewhere, I sold non-fiction articles to Fortean Times about the Hong Kong protests and cockroach farming and a couple more instructional pieces to Writer’s Weekly including Writing the Perfect Blurb, High-Paying Flash Fiction Markets and How to Find Your Micro Niche, while I also picked up some work for a website called DaiSport, which allowed me to stalk Newport County legend Fraser Franks and pursue my two great loves; Wales and MMA. I’m still trying to find a way to incorporate beer into the mix.

In ‘fiction world’ my fourth collection of short fiction, X4, was released on February 20^th just because I thought the release date 20/02/20 was kinda cool. It hit the ground running and picked up some great reviews. My story Demon Tree appeared on Haunted MTL, and in April Blood Bound Books put out a furry-based anthology entitled Burnt Fur, which included my story The Others. It is probably one of the creepiest things I’ve ever written, not least because it was based on a story an old girlfriend told me. Later in the year, my story Holiday of a Lifetime appeared in another anthology by the same publisher called Welcome to the Splatterclub – Seasoned Meat. If The Others is one of the creepiest things I’ve ever written, Holiday of a Lifetime is probably one of the most balls-out disgusting things I’ve ever written. I actually threw up in my mouth a little bit whilst doing the edits.

In other news, K Trap Jones started his own publishing company (go Trap!) and accepted my short story Grower into his very first anthology, Brewtality, which had a beer theme. Right up my dark alley. Elsewhere, Surzhai, about sex trafficking, immortal ancient Chinese warriors and revenge, appeared in ParABnormal magazine and my tragic love story Loose Ends was included in the lit mag 34 Orchard. The fun didn’t stop there. Later in the year, I contributed to the charity anthology It Came From the Darkness, Scary Mary appeared in Jester of Hearts and Finders Keepers in the Christmas charity anthology on Terror Tract publishing.

Terror Tract also published my novella, Tethered, the story of a journalism graduate who inadvertently gets sucked into a dark world of internet rituals, serial killers and strange disappearances. TT is fronted by Becky Narron, who is a living legend of the horror scene and it was an honour and a thrill to work with her. After the release of Tethered I entered into a promo cycle and did some interviews and guest blogs with the likes of Redrum Reviews, EB Lunsford and Kendall Reviews, where I took up the temporary post of warden, to add to the interview I did with Haunted MTL earlier in the year.

After that I focused my attention on finishing my novel Bones: A Ben Shivers Mystery (working title), the first in a planned series about a P.I. (Paranormal Investigator) who travels the country in a VW camper with a cat called Mr. Trimble. I started it in the summer of 2019, then got sidetracked by other stuff. The first draft was an absolute mess, but four drafts later, into September 2020, it was in much better shape. Before the metaphorical ink was wet, I launched straight into the next book in the series, Cuts, which currentky stands at about 40k words. Amidst all this I revised, remixed, revamped and reissued Sker House, my attempt at the great Welsh haunted house story and explained my reasoning for doing such a thing here.

To sum up, 2020 was a weird, yet productive year. Personally, I’m hoping for the same level of productivity in 2021 but with slightly less weirdness.

RetView #36 – The Blair Witch Project (1999)

Title: The Blair Witch Project

Year of Release: 1999

Director: Daniel Myrick & Eduardo Sanchez

Length: 81 minutes

Starring: Heather Donahue, Michael C. Williams, Joshua Leonard.

 

Unless you’ve been living under a rock for the past twenty-one years (yep, that long) you must have heard a lot about this month’s #RetView entry. Among other things, The Blair Witch Project has been labelled a cult classic and credited with both exposing the world to viral marketing and ushering in the now loved and equally-loathed Found Footage genre. Personally, I’m in the former camp. Like I’ve said before, I fucking love a good Found Footage flick. The whole point of this series is to watch old(ish) films through a new lens, to see how they (or other things) have changed. Sometimes it’s useful to have a whole new set of eyes to look through, too. The first time I saw this movie was with my then-girlfriend in Wales. The second time I saw this film, over two decades later, was with a different girlfriend in a different country, who knew very little about The Blair Witch Project and the impact it made. The effect was remarkable. While it was by no means the first movie to use the found footage technique, it was the first to expose the general public to what was then a largely experimental form.

You’re probably familiar with the premise. But in case you’re not, The Blair Witch Project tells the story of a trio of student film makers who head off into the woods to investigate a local legend. Smart move. It won’t surprise you to find out that they all disappeared, leaving behind their equipment. The footage in the movie, showing the spooky events leading up to the disappearances, was supposedly discovered a year later.

I don’t know how many people reading this can remember the pre-internet world. Probably not many. Before websites and social media platforms dominated our lives as they do now, us horror buffs got most of our news and information from magazines and newspapers. The internet was there, obviously, but still in its infancy and ripe to be exploited. When it was released in 1999, the world was feverishly prepping for the Y2K bug which would apparently wipe out life as we knew it. It was a weird time. In that paranoid, twitchy climate, The Blair Witch Project rode a wave of publicity based on the fact that at first, most people didn’t know if the footage used in the movie was actually real or not. Rumours and speculation, both online and in the press (fuelled by the fact that the actors all used their real names rather than those of characters adding yet more ambiguity and realism) were rife. Artisan, the company that bought the rights to the film, allegedly spread false rumours about the actors’ demise, and deliberately failed to quash online speculation. Just the thing that makes a marketing department smile. It was one of those rare moments in cinematic history where the planets align and a little indie film destined for obscurity goes global. In this case, raking in over $248 million from a budget of just $60,000 (some sources say the true figure was closer to $25,000) proving that miracles really do happen, even in Hollywood.

Truth be told, Myrick and Sanchez squeezed an awful lot out of that $60,000. The then-innovative shooting style meant that they could get away with a lot that would be noticeable in a conventional film, but this is still remarkable in its simplicity if nothing else. It was spliced together from 20 hours of raw footage taken over eight days in Maryland, and much of the dialogue was improvised on the spot. Rumour has it that they wanted have the Animals’ ‘We Gotta Get Out of this Place’ playing on the car stereo at the beginning, but had to veto the plan when they realized that they couldn’t afford the rights.

Even now, when you’re fully aware that most of the hype was just that, you can’t fail to be impressed. The acting is superb and there are some genuinely jumpy moments. Just for the record my second viewing companion, who was completely oblivious to all the hype, agreed. I tried convincing her the footage was authentic, and she almost believed me for a while. But people who grew up with the internet are much more savvy and less easily fooled. Regardless, The Blair Witch Project is a modern classic. If you’ve already seen it, I urge you to watch it again. Preferably with someone who hasn’t. And if you haven’t seen it, what are you waiting for? Go discover the legend.

Trivia Corner:

In one notorious scene, the teeth Amanda who, incidentally, is now a medicinal marijuana grower, found in the twigs were actual human teeth, supplied by Eduardo Sanchez’s dentist, and the hair belongs to Josh.

 

Internet Etiquette for Indie Writers

I know what you’re thinking. Internet etiquette? It’s the internet, there is no etiquette.

But see, you would be wrong.

So wrong.

Because everything you post online, every snide comment, scathing retort, and misquided or misunderstood witticism, is there for all the world to see and it stays there until you delete it. And even then there are ways to get it back, or so I’m told.

This means that past, present and future friends, colleagues, partners and employers can all see how you interact with people, and what kind of person lurks behind that cool exterior. Oh, and you can add the government to that list. Not just yours, but more than likely several, and even your great aunty Zelda. You didn’t think she used Facebook? Best think again. Even regular Joe’s who you don’t notice lurking online and don’t give much of a shit about anyway can pose a threat.

The DO’s are quite simple: DO use the Internet however you see fit, DO surf to your heart’s content, DO find some of its hidden corners, DO look up those old friends and flames, and DO find new ones. In short, have a blast. Just be aware of a few DON’T’s.

By the way, this (non-exhaustive) list is aimed primarily at indie writers and other internet marketers, but with a little improvisation, can be applied to just about anyone’s daily life. It is designed to help, not hinder.

DON’T post book links, or any promotional material, direct to people’s Facebook wall.

DON’T send book links, or any other promotional material, in the form of direct messages. This topic is particularly prickly amongst the Twitteratti. They fucking hate it.

DON’T tag people in political posts or rants about Lady Gaga, football, the environment, the refugee crisis, veganism, or anything else that could be construed as even vaguely divisive or controversial. The post likely reflects YOUR opinion, not that of the people you are tagging, and by tagging them you are associating them with your views against their will.

DON’T add people to groups without their permission, even if you think you’re doing them a favour. Just don’t.

When commenting on other people’s threads, DON’T see that as an opportunity to drop your book link. That, my friend, is spam, and it tastes like shit.

Similarly, when people ask for book recommendations, DON’T recommend your own book. Show some humility, you pretentious asshole.

Listen, I get that some people just aren’t very savvy. They might mean well, and just don’t know what they are doing is annoying the shit out of people. But the vast majority of social network users know exactly what they are doing. They know they are taking liberties and being annoying. They just don’t care. That’s just disrespectful.

Do yourself a favour, follow these unwritten rules, and make social networking less painful and awkward for the people who know you.

This post was first published on the Deviant Dolls  website.

The Bookbub Experience

People have reported mixed experiences with the book marketing company Bookbub. There are both success stories and horror stories. For what it’s worth, I’m going to share mine.

First, a bit of background. Bookbub is a service which provides readers with free or heavily discounted books. Writers pay to have their books included in ‘Featured Deal’ email blastings which can reach hundreds of thousands of potential customers. The details vary, depending on the genre and package you select (which again varies according to your selected territories and size of discount you are offering).

Lots of other book promotion companies use a similar model, but with Bookbub being the biggest, it represents the best results. It’s also the most expensive. But most writers look at the fees as a necessary expense. You have to spend money to make money, right?|

To even qualify for a Featured Deal, your book also has to fulfill certain criteria like have a set number of reviews and a professionally-produced cover. It also has to undergo a quality check. It isn’t easy to be accepted. My book Sker House was rejected several times before finally being selected a few months ago. Upon acceptance, I chose my package, paid the exorbitant fee, and waited anxiously to see what would happen.

At first, things didn’t go to plan. It was entirely my fault. Long story short, when I dropped the price of Sker House to qualify for the Featured Deal I misjudged the currency conversion rates in the US, Canada and Australia, which resulted in the book not being the price I said it would be on the dates I said it would. Bookbub rightly pulled my promotion for not adhering to the rules. To their credit, they were great about it, and after I emailed them to explain my mistake and did a bit of begging, they reluctantly agreed to reschedule my promotion at no extra cost.

Phew.

As an indie writer with a dozen or so books out there, unless I do some kind of promotional activity, I consider myself lucky to sell a handful of books a day. I am under no illusions. I know a lot of writers sell more than me. Some sell less. You can imagine my surprise when I got up the morning my Featured Deal went out to Bookbub’s subscribers, checked my KDP account, and found Sker House had sold close to a hundred copies in just a few hours. Every time I hit ‘refresh’ it showed more sales. At its peak, I was probably selling around a book a minute. Sker House has done reasonably well since it came out. I did a successful blog tour to help it along, and it picked up some decent reviews. But nothing I’d done previously came close to this.

I logged into Author Central and checked my author ranking to find I was suddenly sitting pretty at number 71 in the ‘Most Popular Horror Writers’ category. By some strange twist of fate, I was also number 72, because Amazon evidently thought C.M. Saunders and Christian Saunders were two different people.

The sales kept coming, and my alter-ego and I kept climbing the charts. Later that evening, a couple of hundred sales later, I peaked at numbers 37 and 38. I might have gone even higher. I like to think I took the Number one slot from some befuddled old bloke called Stephen King at some point whilst I slept.

Of course, it couldn’t last.

After the initial sales flurry subsided, Sker House continued selling in double digits for a few days afterwards. By then, it had gone back up to full price, so I received a higher royalty percentage. By my calculations, taking into account the reduced promotion price and the associated royalty percentage in each territory, I needed to shift around 800 downloads to cover my costs.

That’s a lot of books.

I didn’t really expect to sell that many, and I didn’t. At the final reckoning I got close, maxing out at just over 600, but there were other benefits. On average, my daily sales remain higher than they were before. Over the promotion period I also sold more copies of my other books than I usually do, which I didn’t factor in, and my KU ‘pages read’ went through the roof. I usually get several hundred a day, but since the promotion that has increased to several thousand and has remained consistent ever since. One day, I had over 7,000, probably my highest ever. Over a month later, and those numbers are still holding. I’m optimistic that all these sales and reads will translate into a couple of new reviews in the not too distant future. Also, my blog hits increased exponentially, more people have followed me on Twitter and my Facebook author page, and then there was the small matter of cracking Amazon’s Most Popular Horror Writer list for the first time. I feel like I’ve finally reached then next level.

So the all-important question everyone wants to know, did I make a shit load of money?

No. All things considered, I’ll probably just break even. But I certainly don’t regret doing it. Between the hundreds of sales, the extra exposure, and the thrill of it all, it was a worthy investment.

Long live Bookbub.

 

Echoes & Bones

My group (of writers), The Deviant Dolls, have released our first anthology, Echoes & Bones. And it’s not your usual collection of short stories. I know. That’s what they all say, right? But I, ahem, mean it. What we did was decide on a theme, then each of us wrote a story adhering to said theme.

The results were… interesting.

Some of us kept things civil, others toed the line. Then, as always, there were a couple who said “Fuck the line,” and took the extreme route. Suffice to say, if this book was a movie it would probably be one of those weird, dark, Eastern European snuff films. Still, at least we can say there’s probably something for everyone.

Here’s comes the blurb, followed by the splendid cover art (shout out to Renee Miller) and finally the hard sell. That’s the best bit.

The Florida Keys, a psychic, and a chipped teacup; not very interesting on their own, but together, they weave dark, sometimes twisted tales of secrets, death, mystery and fantastic discovery. Join us as we listen to the echoes and wade through the bones, to unearth the treasures hidden in our deviant minds.

Including:

CONSTRUCTIVE DISMISSAL – Michael Keyton
Cheating a houngan is bad news. A classroom won’t save you.

THE LAST READING OF MADAME SHAHRAZAD – Steve Wetherell
Stacey James makes a comfortable living pretending to talk to the dead, but a dangerous stranger is about to put her talents to the ultimate test.

THE PAST ENTOMBED – C.M. Saunders
Amanda has a tragic past. She also has a gift. Or maybe it’s a curse. Psychometry. The art of ‘reading’ inanimate objects. It’s something she has struggled with her entire life, but learned to accept. Until one morning, when she stumbles across an object at a market which brings the past and the future crashing together.

WASHER WOMAN SHOALS – Liam McNalley
Between her part time job mixing drinks at her landlord’s bar and deceiving tourists as Madame Ezora, Belle earns enough money to allow for a simple new life in Key West. A strange object found on the beach, though, turns her world upside down. Now, the only way to avoid certain death is for Belle to actually contact a spirit from the other side.

MISBEGOTTEN – Frank E. Bittinger
Haunted by a memory or haunted by an actual spirit, that is the question. Even in paradise, it seems you cannot outrun the past. Will turning to one who communicates with those who have passed beyond the Veil provide answers or will it only lead to a dead end?

THIS ONE IS MINE – Katrina Monroe
Patty will look into a stranger’s past for a small fee. Now, it’s time to confront her own.

KEEPER – Renee Miller
Ford’s dusty pawn shop in the Florida Keys is full of both trash and treasure. The items he hides in the room behind the store, though, are his most prized possessions, and definitely not for sale. Rare beauty, exquisite gifts; each worth a price only Ford comprehends.

Echoes & Bones is available for a limited time at a reduced price on ebook and paperback.

Twenty Years!?

I saw a Facebook post recently which reminded me of something. Well, not so much ‘reminded me’ of something, more like hit me over the head with something. It’s been twenty years since I had my first story published. Twenty fucking years. I was going to say it’s been twenty years since I started writing, but that wouldn’t be strictly true. I’ve been writing since I was a kid. My first published story was called Monkey Man, and it came out in a Welsh literature magazine called Cambrensis some time in 1997. It was a different landscape back then. In the late-nineties there was a thriving small press consisting of various genre mags as opposed to a glut of websites. I also had some early success in Raw Nerve, the Asphalt Jungle, Roadworks, Tales of the Grotesque & Arabesque and several others. The thing was, even back then I was very conscious of getting paid for my efforts, and the vast majority of these titles didn’t offer anything except ‘exposure.’ In fact, when you consider materials, printing and postage expenses, in the pre-digital age it actually cost money to submit to publications. It was a two-way street. Being physical entities, it meant these magazines cost money to put together and distribute.

Having flunked all my exams (even English) I was working in a factory at the time for minimum wage. Mostly, I put things in boxes. Soap, shampoo, pills. You name it, I’d put it in a box. I wanted to find some way of generating extra income, so I started submitting feature ideas to newsstand magazines. This was when shows like the X Files and Buffy the Vampire Slayer were at their peak, and this was manifested in the popularity of paranormal-themed publications like Fortean Times, Enigma and Beyond. I soon found my little niche, and what was more, they paid! They paid pretty well, actually. Sometimes, I would get as much money for one 2000-word feature as I would for an entire week slaving in the factory. My magazine work and general fascination with the weird and fucked-up led to me researching and writing my first book, Into the Dragon’s Lair: A Supernatural History of Wales, which was eventually published by a mid-size Welsh publisher called Gwasg Carreg Gwalch in 2003. Into the Dragon’s Lair set my life on a different path. It was targeted mainly at the tourist trade, and generated a lot of media interest. Several national newspapers did stories about it, and I was a guest on a live Radio Wales programme. It all resulted in a division of the Welsh government giving me a grant to go to university as a mature student.

I had a choice of two; Carlisle and Southampton. I chose the latter because growing up I was a big Matt Le Tissier fan, who played for Southampton FC. It was that simple. Two weeks later, I was enrolled on a journalism degree and working part time as a barman at the football stadium. I’d hardly left Wales before. In my spare time, I decided to knuckle down and write ‘The Great Welsh Novel,’ a partly autobiographical tale called Rainbow’s End. It took a couple of years, but as soon as it was finished it was snapped up by a new start-up publisher called Flarefont, who promptly went bankrupt. During this time, I also started working on a book about Cardiff City FC, which eventually came out in 2014, again on Gwasg Carreg Gwalch, after another publisher strung me along for about three years until eventually pulling the plug.

During university, one of the most beneficial things I did, was go on work experience placements at every magazine that would take me (Front, Ice, Maxim, FHM). I learned more during those two-week placements than I did in three years of university, and I managed to form relationships that would serve me well later in my career. After I graduated from university, I freelanced for a year, writing features for Nuts, Record Collector, Rock Sounds, Urban Ink, Chat… It’s Fate, and anyone else who would pay me, before bunking off to China to teach English. I mainly worked at universities, which meant I had a lot of free time during which I continued to freelance, adding China to my list of specialist topics. One freezing Spring Festival in Tianjin, through sheer boredom, I started writing fiction again, a full nine years after my last published effort. Perhaps this explains why some people assume I am relatively ‘new’ to the scene. Nah, mate. Been here a while. Just had a rest. Over the next couple of years I wrote Apartment 14F: An Oriental Ghost Story and Dead of Night (both published by Damnation Books), and Devil’s Island (Rainstorm Press), as well as a clutch of short stories, which would appear in Screams of Terror, Gore, Siren’s Call, the Literary Hatchet, Trigger Warning, Deadman’s Tome, and a few anthologies.

Then, in 2012, I had another huge stroke of luck. A Staff Writer job came up at Nuts magazine and I was given a shot at it mainly because the deputy editor had somehow noticed some of my funny quips on social media. I flew back from China and was suddenly zipping around London fraternizing with models and film stars. But times were already hard in the ‘lad mag’ market, and getting progressively harder. I was soon got laid off as the sector went through its death throes. I reinvented myself as a sports journalist, and landed a job on the new-fangled Sports Direct magazine. That, too, went belly-up for entirely different reasons, and was re-launched as Forever Sports (later FS). After a couple of years as Senior Writer I was offered a promotion and a pay rise, and asked to move to another new launch at a different publishing company. It didn’t work out. I butted heads with my new editor for a while, then left to go back to freelance, and the new launch sank like the Titanic. By this time I was beginning to realize that the magazine industry was a ruthless arena with very little in the way of job security.

Parallel to my magazine career, I took advantage of the rise in self-publishing and put out a steady stream of material. To help keep a degree of separation from my day job(s) I modified by name for fiction. There were some things I wrote while I was in China (including Sker House, and No Man’s Land: Horror in the Trenches) which just needed tweaking, and I also started gathering my previously-published short stories into a series of collections. I’ve lost a lot of faith in publishing companies, so I much prefer to put these things out myself. That way I can maintain complete control over every aspect of the process from the cover art to the contents and pricing. These days, I make a living by maintaining several revenue streams, fiction and magazine work being just two components. It isn’t easy, but it’s the life I chose. The past two decades have been a hell of a ride. I’ve done things I never thought I would do, and seen things I never thought I would see. I’ve met some amazing people, more than a few cunts, and lived in 12 different places, in eight different towns and cities, in three different countries. I’ve come to realize that moving around is a big part of my identity. I get restless if I stay in one place for too long. I need the constant sense of ‘newness.’ It keeps me focused. All things considered, I’ve far exceeded my own expectations, and anything beats working in that factory.

I can’t wait to see what the next twenty brings.

 

Adventures in Independent Publishing – Part 2

Up to Scratch

Once your book is written, it’s up to you to make sure the finished product is up to a high standard. It has your name on it, after all. The average buyer probably won’t be expecting the next Pulitzer Prize winner, but they will be expecting a professional job, and rightly so. Especially if they paid good money for it. Wouldn’t you? So make sure there are no gaping plot holes, silly typos, spelling mistakes, or continuity errors in your manuscript. This is where a good editor comes in. The spelling and grammar check on your word processing software alone just won’t cut it, I’m afraid.

Believe it or not, it’s quite difficult to edit your own work. You are just too close to it. Professional editors are not cheap, but there are numerous copyediting and formatting companies out there who will do different aspects of the job to for a fraction of the cost. Alternatively, you could send the rough draft out to one or more beta readers who will be able to offer a different perspective on things, or at least a fresh pair of eyes.

Cover Story

While it’s probably true that you shouldn’t judge a book by its cover, the reality is that people do. By nature, humans are very visual creatures. We are attracted to things that we think look nice. Fact. Getting the cover right is probably the single most important aspect of the whole independent publishing process. If you have any existing knowledge of Photoshop, or the time to learn, try doing your own. Especially if you are on a limited budget. There are some good tutorials available online, and some decent websites dedicated to book design. Otherwise, KDP has a ‘Create a book cover’ function but be warned, this is very basic. If at all possible, pay a pro and get the job done properly.

Having very limited capabilities I enrolled the help of one of my friends, Greg Chapman, who designed one for me.

http://darkscrybe.com/

He did a pretty fucking awesome job, too.

Click for more info

Be warned, some designers, high on their sense of self-importance, price themselves out of the market. I was quoted $500 by one graphics artist for a job that would take anyone worth his or her salt no more than an hour. Probably a lot less. No thanks.

Priming the Market

So now your book is written, formatted, and proofread so it reads smoothly and is completely free of errors. You have a cover and a KDP account all set up, so you are ready to go! Or are you?

Well, not quite. There are a number of things you could and should do before you put out your book. Firstly, tell all your family and friends. They will be your biggest supporters, your inner circle. You don’t have to tell them all directly and individually, just post a Facebook status update or two. If you have a blog, write a post about the imminent release and upload your book cover to your social networking sites before it goes live. People are visual creatures, remember? Try to draw comments by captioning it with something like, “this is the cover of my book. What do you guys think?”

It’s becoming increasingly popular amongst writers to make video trailers advertising their book, which is then posted on their website and uploaded to video-sharing sites like YouTube. To me, this seems like a lot of trouble. I’ve never done it. Possibly because I wouldn’t know where to start. If you have a big enough budget, you could pay a production company to do one for you. From what I hear the costs aren’t too prohibitive. You could also use a bit of initiative. One of my writer friends has a brother who is a musician, so she uses his tunes as background music in her book trailers. That’s a good bit of promotion for them both.

Another way to help prime the market for your book is to send out a press release, which automatically goes out to various media outlets and industry-connected individuals. Most outlets charge for the privilege, but there are some free services around. I used this one:

http://www.free-press-release.com/

Party on, dude!

It’s also worth thinking about holding a launch party. It doesn’t have to be a big deal, you could just invite a few friends over to your house, get them drunk and persuade them to buy your book. This is a great way to start a bit of word-of-mouth, the best kind of marketing there is. If throwing parties isn’t your thing, an increasingly popular alternative is to get involved in online chats and hang-outs. The wonders of modern technology means you can hold a party on your computer and invite anyone with an internet connection.

My first indie offering, X: A Collection of Horror, is out now:

http://www.amazon.co.uk/X-Collection-Horror-Christian-Saunders-ebook/dp/B00IGHTFC8

Part 1 of Adventures in Indie Publishing, featuring an overview of the industry and an introduction to Kindle Direct Publishing can be found here:

https://cmsaunders.wordpress.com/2014/03/22/adventures-in-independent-publishing-part-1/