I know these days I’m in the minority, but I am absolutely obsessed with magazines. Always have been. Not websites, though I like some of those too, but proper old-school print mags. Back in the day I would spend literally hours looking at the shelves in WH Smith most weeks and bought them by the bag full. That was when there were hundreds to choose from. Now magazines have gone much more niche, and seem to be especially popular with hobbyists. The last time I perused the shelves I noticed a healthy amount of craft titles and more than one magazine about buses. It’s a totally different landscape. I currently subscribe to the print versions of Fortean Times, InPublishing and Classic Rock, and buy GQ or Uncut most months. I’m also partial to the odd travel mag, Wanderlust is a perennial favourite, and Four Four Two is always a good read, especially during the summer when you’re missing football a bit. If anything new comes onto the market, I’ll usually buy an issue or two to check it out, even if I’m not really into the subject matter.
I love everything about mags, but it took me a long time to see beyond the words and pictures and fully appreciate everything else that goes into them – cover lines, layouts, standfirsts, even the fonts they use. Then there’s all the stuff that goes on behind the scenes. The UK magazine industry is (or was) a pretty incestuous state of affairs. The same names crop up all over the place and everyone knows each other. Or at least knows of each other. Pre-internet I used to study panels to see who moved where to do what. Writey McWritey pants used to be an editorial assistant on this title, then he went to be a staff writer on that one, then moved to deputy editor on this other one. It was possible to trace whole career trajectories just from reading magazine panels. Even though at that stage I had very little concept of what the individual roles actually entailed, I found the whole thing fascinating.
I think my love affair with mags started when I was a kid and my parents would buy me copies of Eagle to keep me quiet on long car journeys. I know Eagle was technically a comic, but let’s not split hairs. My favourite bits were always the photo features like Sgt Streetwise, Doomlord and The Collector. Looking back, many of those stories were quite sinister in tone, which probably sowed the seeds for what would come later when I dived head first into horror fiction. When I passed into my teenage years, I discovered the music press. Smash Hits was everything I wanted in a magazine; informative, funny, stylish. Don’t laugh, I’m serious. For a while there back in the mid-eighties, it absolutely bossed the music sector. I branched out sporadically into other titles like Q, Melody Maker, Sounds, Record Collector and NME, before my music tastes changed and I started buying Raw, Metal Hammer, and Kerrang! regularly. Pre-internet, these titles were the only place you could find out about new releases, and usually only a few weeks after they came out. I’m not even joking.
One thing I disliked about the music press, and NME in particular, was the snidey tone it used. It seemed to get a kick from slagging people off, hardworking people who invested everything they had into their art, and its writers did their level best to make you feel stupid for liking anything mainstream while they wanked over obscure Billy Bragg b-sides. It was as if they saw themselves as the cool gang at school, and openly derided anything outside their little poppers-scented bubble. I remember the first issue of Kerrang! I bought, and thinking it was like stumbling across a whole new world. In a way, I had. In the late eighties/early nineties I was heavily into bands like Motley Crue, Guns n’ Roses, Skid Row and Cinderella. You just wouldn’t see them in NME. And if you did, they’d be lambasted. But along with those came all this other stuff like entire genres I’d never heard of. Even the language it used was different. I was sold, and I bought Kerrang! Every week for about a decade. And then came Britpop and that, in particular its Cool Cymru sub-genre, was my new love; Oasis, Manic Street Preachers, Stereophonics, Sleeper, the Verve, Ride, Snow Patrol, Ocean Colour Scene. As much as I was into rock and metal, I always felt as if I was on the outside looking in, even after I started wearing a leather jacket and cowboy boots. But with Britpop/Cool Cymru, I was inside, living it every day. These bands were writing songs about me. Not me personally, obviously, but people just like me with crap jobs, insane girlfriends, bad habits, big dreams and not enough money.
It wasn’t all about music. Spurred on by high-profile TV shows like the X Files and Buffy the Vampire Slayer, the nineties spawned a whole raft of paranormal magazines. Fortean Times was (and is) the daddy, having been launched before I was even born, but it was soon joined by the likes of Enigma and Bizarre. FT was one of the first mainstream mags to ever publish any of my stuff, and I’ve been on their subscriber list ever since. One of the best things about coming home after spending another academic year in China was the stack of FTs I knew would be waiting for me. A lot of people I meet are quite dismissive of it and assume it’s a magazine about aliens and conspiracy theories, and it is, to a point. But they don’t understand how cynical and sarcastic it is. That’s probably why my natural writing style is such a good fit.
In the midst of all this, a new magazine launched called Loaded. This was a new concept, a magazine about stuff men wanted to read about; sport, films, music, hot women, gadgets and grooming mixed in with more cerebral features about iconic moments in history, popular culture, and travel. Mostly, it was about having fun. I remember reading one of the first issues in awe and thinking, “These guys are living their best lives. They go everywhere, do everything, and get paid for it?” That was a turning point in my life and, bored of my crap job and insane girlfriend, I decided I wanted to do that. Sign me up. Within a couple of years Loaded had spawned a whole new genre, lad mags, as they were called, and was soon joined on the newsagent racks by Front, Ice, Maxim, Nuts, Zoo, and others, while older mags like FHM, GQ, Esquire and Arena relaunched and tried to reposition themselves to be more in line with this lucrative new market. Competition often brings the best out of people, and consequently this was the golden age of magazines.
Until the Cool Cymru movement put us on the map, Wales didn’t have a lot going for it apart from a huge workforce with nothing to do. One thing you often hear Welsh people talk about is the isolation. We are just so far away from everything, not only geographically but metaphorically (the Springsteen line “There’s something happening somewhere, baby I just know there is” springs to mind) By the turn of the 21st Century I was having stuff published regularly on a freelance basis but I knew that if I was ever going to make it I was going to have to move away from my small village. So I did. To Southampton, where I did a degree in journalism. My dissertation was called ‘The Cultural Impact of Loaded Magazine’ and in my summer holidays I did work experience slots at as many mags as I could (including Front, Ice, and Maxim), which was my initiation to London, the journalism industry, and everything that went with it. It’s not an exaggeration to say I learned more during one of those two-week placements than I did on a three-year degree course. When I graduated I moved to China, only to come back seven years later when I somehow blagged my dream job at Nuts after one of the editors there saw something funny I said on Facebook. I also fulfilled my long held ambition of writing for Loaded, though this happened when the mag was in decline and everyone who had made it what it was had left. Also, they neglected to pay me and I had to start a small claims action to get my money. How Loaded.
Yep, there are far less magazines around now, and as a format print probably won’t be around much longer. It’s just so costly, what with materials, distribution, and all the extra staff you need just to keep things ticking over, not to mention environmental concerns. The lad mags lost the war with feminism and disappeared, and even the music sector has been decimated much like the rest of the music industry. For many, the Internet is both the best and the worst thing to happen. But all this this just makes me appreciate the mags that are left more, and you should too.
















